KIKO Milano

WHO WE ARE At Doğuş Hospitality & Retail Group, we create experiences that make everyday life more inspiring. Through our diverse portfolio of brands in food & beverage, tourism, retail, entertainment, and event management, we bring people together and turn moments into memories. Combining hospitality expertise with entertainment capabilities, the Group continues to strengthen its sector leadership while prioritizing sustainability, environmental responsibility, and long-term social impact. Today, it operates in 27 countries, 62 cities, and 339 locations, serving guests in Türkiye and internationally. We, the members of the Doğuş Hospitality & Retail team… We know that tomorrow we will be much further ahead than today because we are open to improvement, inspiration, opportunities, collaboration and fun Are you ready to be a part of the boundless world of Doğuş Hospitality and Retail and to take a bold step in your career and join our growing organization? WHAT ARE WE LOOKING FOR?
• Bachelor’s or Master’s degree (Industrial Engineering, Business, MIS, Data Analytics or related fields).
• 5+ years of experience in CRM, Growth, Campaign Management, Data Analytics and Business Intelligence.
• Proven experience in leading projects and/or teams in a fast-paced, data-driven environment.
• Hands-on experience in campaign management and marketing automation tools (experience with Joyalty platform is a plus).
• SQL and/or Python knowledge are required.
• Strong analytical mindset with experience working on large and complex datasets.
• Ability to translate data into strategic decisions and influence stakeholders.
• Strong communication, leadership and stakeholder management skills.
• Proactive, solution-oriented and results-driven mindset.
• Fluent in English. then this opportunity is OPEN to you. WHAT WE EXPECT FROM THIS POSITION... The Role drives sustainable business growth by reaching and engaging millions of customers across all touchpoints for KIKO Milano and Under Armour Brands. As an Executive, you will lead the development and execution of growth strategies, and work cross-functionally to enhance customer experience and business performance. The role identifies opportunities through data analysis and drives initiatives to improve overall performance. Our goal is simple: deliver the right message, to the right customer, at the right time – through effective end-to-end campaign management – and create an outstanding customer experience.
• Lead the design and evolution of customer segmentation strategies based on behavior, value and lifecycle stages.
• Define strategic priorities, business rules and performance targets for each customer segment.
• Own and oversee end-to-end customer journey strategy across all channels (CRM, e-commerce, retail), ensuring alignment with key business KPIs (Sales, CR, Frequency, Basket Size, Retention).
• Manage and optimize the full CRM campaign lifecycle across CRM channels (email, SMS, push, app, etc.), ensuring high-quality execution and measurable impact.
• Lead the CRM campaign calendar planning process in alignment with commercial and marketing strategies.
• Drive the development of highly targeted and personalized campaigns leveraging customer insights and advanced segmentation.
• Establish a strong test & learn culture by leading A/B testing strategies and continuous optimization initiatives.
• Monitor overall campaign and business performance through dashboards, proactively identifying risks and opportunities.
• Translate complex data into strategic insights and actionable recommendations for stakeholders.
• Collaborate closely with Product, Marketing, E-commerce and Retail leadership teams to enhance customer acquisition, onboarding, engagement and loyalty.
• Identify, prioritize and execute scalable growth opportunities across acquisition, activation and retention funnels.
• Contribute to a high-performance and ownership-driven culture.

WHAT WE OFFER
?
• Be part of a strong, agile, and diverse team that creates meaningful experiences across multiple industries — and grows together by learning from each other.
• Explore career opportunities across different brands and sectors within our Group.
• Enjoy exclusive ‘’BİZ Employee Discount’’ and ‘’Family & Friends Days.’’
• Access our BİZ Flexible Experience Package, offering unique and memorable experiences across our brands.
• Celebrate life’s special moments with our new birth and marriage gifts
• Benefit from our well-being–focused employee support line and private health insurance.
• Flexible working model that supports work–life balance
• Flexible transportation support to make everyday life easier