Growth Manager

2 weeks ago


Fatih, Istanbul, Turkey Mars Studios Full time

As Mars Studios, we offer comprehensive App Marketing & App Growth services to boost app revenue and enhance market presence. We ensure that our customers receive world-class solutions for their digital efforts. Join us on this exciting journey, where dreams are realized, and goals are exceeded.

What You'll Be Doing
  • Develop and execute growth strategies to maximize app performance, boost revenue, and enhance user acquisition and retention.
  • Define and implement application growth strategies by analyzing revenue data, RPD metrics, traffic levels, and keyword competition to prioritize high-potential applications.
  • Oversee and optimize performance marketing campaigns on platforms like Facebook, Google, TikTok, and Apple Search Ads, leveraging data insights to refine strategies.
  • Conduct A/B tests (e.g., paywall, screenshots, app icon, onboarding flows), analyze results, and implement improvements.
  • Collaborate with creative, development, and design teams to ensure smooth project execution and timely delivery.
  • Lead ASO efforts for outsourced customers while staying up to date on market trends, competition, and emerging technologies.
  • Provide detailed campaign performance reports (daily, weekly, monthly) and ensure continuous optimization.
  • Manage and re-prioritize the product backlog in alignment with business goals and executive feedback.
What We're Looking For
  • Minimum of 3 years of experience in a Growth Manager or Performance Marketing role, with a strong preference for experience in the Mobile Apps sector.
  • Hands-on experience in managing performance marketing platforms (Google Ads, Facebook Ads, TikTok, Apple Search Ads).
  • Proficiency with Firebase, AppsFlyer, and Google Analytics.
  • Strong analytical skills and experience in interpreting data for decision-making using tools like Microsoft Excel.
  • In-depth understanding of digital marketing metrics such as CPC, CTR, CPA, CPI, and retention.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions.
  • A solution-oriented mindset with a practical and innovative approach to problem-solving.
  • Fluency in English, both written and verbal.
What's in It for You?
  • An opportunity to join a dynamic and motivated team where every idea is appreciated.
  • Hybrid Work Model
  • Supplementary Health Insurance
  • Multinet Meal Card
  • Boyner Birthday Gift Card
  • Remote Work Option During Menstrual Period
  • Motivation Support

Join Mars Studios and be a part of a team that turns visionary ideas into impactful results. Let's shape the future of app growth together

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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