Digital Product Lead

5 days ago

Fatih, Istanbul, Turkey Vodafone Group Full time
What you'll do

The Digital Product Lead defines the strategy and positioning of the digital product/channel. They oversee the lifecycle of the product and have deep knowledge of the specific product/channel and its features in order to develop and maintain going forward.

This role reports to Digital Product Senior Manager (Group Platform).

Works across channels to promote and support digital products and services (Group Rewards & Loyalty Platform in this case) in line with Vodafone's digital strategy;

Designs, develops, tests and rolls out journey flows and conversion funnels;

Oversees the lifecycle of the specific product/channel and its features in order to develop and maintain them;

Proposes digital first solutions by knowing the relevant products, solutions, features and their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions;

Understands key tools and technologies and supports the team by formulating hypotheses and developing insights to effectively resolve customer issues and enable personalisation;

Understands and leverages digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML etc.) that change the environment;

Experiments with new technologies and services and explores digital opportunities to boost digital sales and engagement (e.g. Vodafone Stories, Gamification, Member gets member, Insider, Target, Tealium etc);

Creates innovation in digital product journeys with prioritized features to drive value in short delivery cycles;

Defines a robust MVP based on the squad's priority and understanding of user research and the high-reaching space;

Supports in the creation of a world class experience for customers;

Works with Frontend/Backend Developers, Solution Designers and UX/UI Designers and where relevant, Customer Operations to understand call drivers and build capabilities to drive an excellent customer experience.

This role specifically takes our Group and other Market colleagues as internal customers and other markets' CBU customers as our end users, requiring an exceptional level of communication and understanding within different markets, cultures and divisions.

Who you are


• Compiles a full range of data sources to drive a consolidated set of insights to answer business problems. Evaluates options and outcomes and makes informed data-driven decisions. Trusts and uses data and analytic tools effectively to resolve customer issues and longer term to identify and eradicate unnecessary challenges.


• Has a clear understanding of industry trends, economic, financial KPIs (e.g. profit and loss), market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy. Can understand and interpret the impact of external factors on the function or organisation. Understands KPIs and levers to pull to drive commercial performance.


• Builds understanding of customer needs to inform solutions.


• Defines the price of the products/propositions that will deliver against the developed segment, through an understanding of economic patterns, market practices and competitor behaviours in the market place. Applies behavioural economics so that it is in the customer's best interest. Measures and evaluates pricing designs and systems. Assesses competitor moves/responses, including war gaming. Fully adheres to competition law requirements around Pricing.


• Defines/manages product and proposition strategy, including the roadmap of a particular product or product group and effective rollout in target territories such that it targets an identified customer need or opportunity. Understanding of the relevant products, solutions, features and their customer benefits, applies this knowledge to segment-specific customer insights via specific propositions, proposing digital solutions first. Continuously refines, consolidates, and promotes long-term revenue streams from customers (including the evolution from individual purchases to household/account level purchases of multiple connectivity solutions).


• Is able to analyse and understand segment insight-based marketing trends in a market. Demonstrates thorough understanding of Vodafone and competitor marketing practices and applies those practices effectively to support the market segment-based commercial approach. Demonstrates the business value and customer benefits for each segment. Designs, develops, executes and evaluates strategies targeted at specific segments, utilising an effective mix of sharp insights, differentiated propositions, relevant channels and go-to-market plans.


• Able to contribute expertise for the benefit of a shared objective, project, or mission.

Not a perfect fit

Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What's in it for you

We like to keep them flexible:


• Vflexy: Flexible Benefits Program


• Hybrid working kit


• Ergonomic kit allowance


• Digital meal voucher


• Flexible transportation allowance.


• Employee assistance hotline & counselling


• Comprehensive and flexible private health insurance


• Discounted price deals for a wide range of products & services

Plus, plenty more to enjoy

#LI-Hybrid

Data Privacy

By applying for this job, you accept the Vodafone Privacy Policy. Please visit the Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.

Who we are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.

As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices.

Together we can.

#J-18808-Ljbffr

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