Digital Product Lead

3 days ago


Fatih, Istanbul, Turkey Vodafone Full time

The Digital Product Lead defines the strategy and positioning of the digital product/channel. They oversee the lifecycle of the product and have deep knowledge of the specific product/channel and its features in order to develop and maintain them going forward.

This role reports to the Digital Product Senior Manager (Group Platform).

Responsibilities
  1. Works across channels to promote and support digital products and services (Group Rewards & Loyalty Platform in this case) in line with Vodafone's digital strategy.
  2. Designs, develops, tests, and rolls out journey flows and conversion funnels.
  3. Oversees the lifecycle of the specific product/channel and its features in order to develop and maintain them.
  4. Proposes digital-first solutions by knowing the relevant products, solutions, features, and their customer benefits, and applying this knowledge to segment-specific customer insights via specific propositions.
  5. Understands key tools and technologies and supports the team by formulating hypotheses and developing insights to effectively resolve customer issues and enable personalization.
  6. Understands and leverages digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML, etc.) that change the environment.
  7. Experiments with new technologies and services and explores digital opportunities to boost digital sales and engagement.
  8. Creates innovation in digital product journeys with prioritized features to drive value in short delivery cycles.
  9. Defines a robust MVP based on the squad's priority and understanding of user research and the high-reaching space.
  10. Supports in the creation of a world-class experience for customers.
  11. Works with Frontend/Backend Developers, Solution Designers, and UX/UI Designers, and where relevant, Customer Operations to understand call drivers and build capabilities to drive an excellent customer experience.

This role specifically takes our Group and other Market colleagues as internal customers and other markets' CBU customers as our end users, requiring an exceptional level of communication and understanding within different markets, cultures, and divisions.

Who you are
  1. Compiles a full range of data sources to drive a consolidated set of insights to answer business problems. Evaluates options and outcomes and makes informed data-driven decisions.
  2. Has a clear understanding of industry trends, economic, financial KPIs (e.g. profit and loss), market and customer dynamics, and demonstrates business foresight and entrepreneurship to contribute to the wider digital business strategy.
  3. Builds understanding of customer needs to inform solutions.
  4. Defines the price of the products/propositions that will deliver against the developed segment, through an understanding of economic patterns, market practices, and competitor behaviors in the marketplace.
  5. Defines/manages product and proposition strategy, including roadmap of a particular product or product group and effective rollout in target territories.
  6. Able to analyze and understand segment insight-based marketing trends in a market.
  7. Able to contribute expertise for the benefit of a shared objective, project, or mission.
Not a perfect fit

Worried that you don't meet all the desired criteria exactly? At Vodafone, we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role.

What's in it for you

We like to keep them flexible:

  • Vflexy: Flexible Benefits Program
  • Hybrid working kit
  • Ergonomic kit allowance
  • Employee assistance hotline & counselling
  • Comprehensive and flexible private health insurance
  • Discounted price deals for a wide range of products & services

Plus, plenty more to enjoy

#LI-Hybrid

Who we are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses, and people around the world, creating a better future for everyone.

As part of our global family, whether that's Vodafone, Vodacom, or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices.

#J-18808-Ljbffr

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