Digital Retail Strategy Lead

5 days ago


Fatih, Istanbul, Turkey L'Oréal Full time

Job Description

  • Drive customer acquisition and growth through digital marketing personalization and seamless online experiences.
  • Analyze e-commerce Key Performance Indicators (KPIs) and develop a deep understanding of the customer through data analysis.

B2B E-commerce Activation

  • Collaborate with marketing teams to define and implement multi-brand customer activation plans.
  • Lead the development and execution of B2B CRM strategies for e-commerce platforms.

Project Management

  • Oversee the business results of digital platforms and manage country operations for operational excellence.
  • Advocate for the adoption of digital products and rationalize new demands from stylists and product development value.


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