Digital/Performance Marketing Director

3 days ago


Fatih, Istanbul, Turkey Rainmaker Consultancy Full time

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Managing Partner @ Rainmaker Consultancy

We are looking for a Performance/Digital Marketing Director for our Technology giant client

As Performance/Digital Marketing Director, you will be responsible for developing, implementing, and managing digital marketing strategy. You will oversee all digital marketing activities, including performance marketing, SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns. This is a senior role that requires a deep understanding of the digital landscape, a creative mindset, and strong leadership skills to guide and mentor the digital marketing team.

Key Responsibilities:

Performance Marketing:

  1. Oversee all performance marketing initiatives, including paid search (PPC), display advertising, affiliate marketing, and retargeting campaigns.
  2. Optimize paid media strategies to drive user acquisition, maximize ROI, and increase customer lifetime value.
  3. Work closely with the analytics team to track, measure, and report on key performance metrics such as CPA, ROAS, and conversion rates.
  4. Continuously test and refine ad creatives, landing pages, and audience segments to improve campaign performance.
  5. Stay up-to-date with the latest trends in performance marketing, including algorithm updates, new ad formats, and platform innovations, and integrate these into the strategy.
  6. Develop and execute a comprehensive digital marketing strategy aligned with the company's overall business objectives.

Team Leadership: Lead, mentor, and grow a high-performing digital marketing team across various functions, including performance marketing, SEO, content, social media, and email marketing.

Campaign Management:

  1. Oversee the planning, execution, and optimization of digital campaigns to drive customer acquisition, engagement, and retention.
  2. Performance Tracking: Monitor, analyze, and report on the performance of all digital marketing activities using tools like Google Analytics, and make data-driven decisions to optimize ROI.
  3. SEO/SEM Management: Lead the strategy and execution of SEO/SEM efforts to increase organic traffic and improve search engine rankings.
  4. Content Marketing: Guide the creation and dissemination of high-quality, relevant, and engaging content across all digital platforms.

Paid Media: Oversee paid media efforts, including PPC campaigns, social media advertising, and display advertising, ensuring effective budget management and ROI.

Social Media Strategy: Drive social media strategy and execution, fostering brand engagement and community building.

Collaborative Initiatives: Work closely with other departments, such as product, sales, and customer service, to ensure alignment and consistency across all digital touchpoints.

Innovation and Trends: Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and incorporate them into the overall strategy.

Qualifications:

  1. Proven experience (10+ years) in a senior digital marketing role, ideally within a fast-paced, dynamic environment.
  2. Strong understanding of all digital marketing channels, with particular expertise in performance marketing, including SEO/SEM, social media, email, content, and paid media.
  3. Demonstrated ability to develop and execute successful performance marketing strategies.
  4. Proficient in digital marketing tools and platforms (e.g., Google Analytics, AdWords, HubSpot, etc.).
  5. Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.
  6. Excellent leadership, communication, and interpersonal skills.
  7. Ability to work in a collaborative, cross-functional environment.
  8. Creative thinker with a strategic mindset and a passion for innovation.
Seniority level

Director

Employment type

Full-time

Job function

Marketing, Advertising, and Information Technology

Industries

Technology, Information and Media, Retail Appliances, Electrical, and Electronic Equipment, and Retail

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