
Digital/Performance Marketing Director
3 days ago
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Managing Partner @ Rainmaker ConsultancyWe are looking for a Performance/Digital Marketing Director for our Technology giant client
As Performance/Digital Marketing Director, you will be responsible for developing, implementing, and managing digital marketing strategy. You will oversee all digital marketing activities, including performance marketing, SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns. This is a senior role that requires a deep understanding of the digital landscape, a creative mindset, and strong leadership skills to guide and mentor the digital marketing team.
Key Responsibilities:
Performance Marketing:
- Oversee all performance marketing initiatives, including paid search (PPC), display advertising, affiliate marketing, and retargeting campaigns.
- Optimize paid media strategies to drive user acquisition, maximize ROI, and increase customer lifetime value.
- Work closely with the analytics team to track, measure, and report on key performance metrics such as CPA, ROAS, and conversion rates.
- Continuously test and refine ad creatives, landing pages, and audience segments to improve campaign performance.
- Stay up-to-date with the latest trends in performance marketing, including algorithm updates, new ad formats, and platform innovations, and integrate these into the strategy.
- Develop and execute a comprehensive digital marketing strategy aligned with the company's overall business objectives.
Team Leadership: Lead, mentor, and grow a high-performing digital marketing team across various functions, including performance marketing, SEO, content, social media, and email marketing.
Campaign Management:
- Oversee the planning, execution, and optimization of digital campaigns to drive customer acquisition, engagement, and retention.
- Performance Tracking: Monitor, analyze, and report on the performance of all digital marketing activities using tools like Google Analytics, and make data-driven decisions to optimize ROI.
- SEO/SEM Management: Lead the strategy and execution of SEO/SEM efforts to increase organic traffic and improve search engine rankings.
- Content Marketing: Guide the creation and dissemination of high-quality, relevant, and engaging content across all digital platforms.
Paid Media: Oversee paid media efforts, including PPC campaigns, social media advertising, and display advertising, ensuring effective budget management and ROI.
Social Media Strategy: Drive social media strategy and execution, fostering brand engagement and community building.
Collaborative Initiatives: Work closely with other departments, such as product, sales, and customer service, to ensure alignment and consistency across all digital touchpoints.
Innovation and Trends: Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and incorporate them into the overall strategy.
Qualifications:
- Proven experience (10+ years) in a senior digital marketing role, ideally within a fast-paced, dynamic environment.
- Strong understanding of all digital marketing channels, with particular expertise in performance marketing, including SEO/SEM, social media, email, content, and paid media.
- Demonstrated ability to develop and execute successful performance marketing strategies.
- Proficient in digital marketing tools and platforms (e.g., Google Analytics, AdWords, HubSpot, etc.).
- Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work in a collaborative, cross-functional environment.
- Creative thinker with a strategic mindset and a passion for innovation.
Director
Employment typeFull-time
Job functionMarketing, Advertising, and Information Technology
IndustriesTechnology, Information and Media, Retail Appliances, Electrical, and Electronic Equipment, and Retail
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