Integrated Marketing Director

2 days ago


Fatih, Istanbul, Turkey Wella Operations US LLC Full time

We are seeking an experienced Integrated Marketing Director to lead our integrated marketing efforts, driving growth, visibility, and consumer engagement across multiple channels. As the ideal candidate, you will oversee marketing initiatives across digital and traditional platforms, ensuring consistent brand messaging while leveraging data-driven insights to maximize ROI.

You will play a key role in managing relationships with external media agencies and influencer partners, driving impactful collaborations that elevate brand presence and consumer loyalty.

Key Responsibilities:

1. Strategic Brand Management:

  • Develop and implement a comprehensive brand strategy that aligns with the company's overall business objectives and resonates across all customer touchpoints, driving both short-term sales and long-term brand equity.
  • Analyze market trends and consumer behavior to identify opportunities for brand growth, differentiation, and innovation, and develop actionable insights to inform strategic decisions.
  • Champion brand consistency by ensuring all touchpoints reflect the core brand values, vision, and messaging, ensuring a unified and compelling brand story across the entire customer journey.
  • Lead and oversee integrated marketing efforts across a wide array of online and offline channels, including digital advertising, social media, retail partnerships, in-store promotions, and direct-to-consumer initiatives.

2. Digital Marketing Strategy:

  • Develop and execute digital marketing campaigns across key platforms, including search engine optimization (SEO), search engine marketing (SEM), display advertising, email marketing, and content marketing, to drive traffic, conversion, and brand awareness.
  • Optimize the website and e-commerce platforms, focusing on enhancing user experience (UX/UI), streamlining the customer journey, and driving higher conversion rates and customer retention.

3. Social Media Management & Community Engagement:

  • Create and execute social media strategies that amplify the brand's online presence, build community, and drive engagement through targeted content, influencer partnerships, and social initiatives.
  • Curate and create high-quality content, including images, videos, and copy, that resonates with target audiences and supports the broader brand narrative.

4. Performance Analysis & Reporting:

  • Monitor and evaluate brand performance across all channels using key performance indicators (KPIs) such as sales data, web traffic, customer engagement metrics, and ROI to ensure marketing objectives are met.
  • Provide regular reporting to senior management, offering insights, analyses, and actionable recommendations to optimize future marketing strategies and initiatives.


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