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3 days ago
We are seeking a highly experienced and skilled Digital Marketing Director Lead to join our team at Rainmaker Consultancy. As a key member of our digital marketing strategy team, you will be responsible for developing and implementing effective performance marketing strategies that drive business growth and customer engagement.
About the RoleThis senior role requires a deep understanding of all digital marketing channels, including performance marketing, SEO/SEM, social media, email marketing, content marketing, and paid advertising campaigns. You will lead the development of comprehensive digital marketing strategies aligned with our company's overall business objectives, overseeing all digital marketing activities and ensuring effective budget management and ROI.
Key Responsibilities:- Performance Marketing: Oversee all performance marketing initiatives, including paid search (PPC), display advertising, affiliate marketing, and retargeting campaigns.
- Optimize paid media strategies to drive user acquisition, maximize ROI, and increase customer lifetime value.
- Work closely with the analytics team to track, measure, and report on key performance metrics such as CPA, ROAS, and conversion rates.
- Continuously test and refine ad creatives, landing pages, and audience segments to improve campaign performance.
Campaign Management: Oversee the planning, execution, and optimization of digital campaigns to drive customer acquisition, engagement, and retention. Monitor, analyze, and report on the performance of all digital marketing activities using tools like Google Analytics, and make data-driven decisions to optimize ROI.
Social Media Strategy: Drive social media strategy and execution, fostering brand engagement and community building. Stay up-to-date with the latest trends in performance marketing, including algorithm updates, new ad formats, and platform innovations, and integrate these into the strategy.
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