Digital Marketing Strategist

1 day ago


Fatih, Istanbul, Turkey Marti Technologies (NYSE: MRT) Full time

Marti Technologies (NYSE: MRT) is a leading mobility app in Türkiye, offering multiple transportation services to its riders. Our vision is to make everything on wheels electric and everything electric shareable.

We are seeking a talented Digital Marketing Strategist to join our team. As a CRM Manager, you will be responsible for developing and executing multi-channel campaigns to engage our customers. You will analyze campaign performance and customer data to drive personalization and lead A/B testing and continuous optimization of CRM initiatives.

This role requires strong analytical skills and the ability to work with data-driven insights. Experience with CRM platforms such as Insider, Braze, or Salesforce is a plus. If you have a background in digital businesses and are passionate about marketing automation, we encourage you to apply.

Responsibilities
  • Develop and execute multi-channel CRM campaigns
  • Analyze campaign performance and customer data
  • Lead A/B testing and continuous optimization of CRM initiatives
Expertise
  • 7+ years of experience in CRM, lifecycle marketing, or retention marketing
  • Hands-on experience with CRM platforms
  • Strong analytical skills and ability to work with data-driven insights


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