Digital Marketing Strategist

22 hours ago


Fatih, Istanbul, Turkey Aleph Group Full time

At Aleph Group, we are seeking a highly skilled Digital Marketing Strategist to join our team in Istanbul, Turkey. As an Account Performance Specialist, you will be responsible for developing media strategies, optimizing account performance, and collaborating with advertisers to enhance brand visibility and drive successful advertising campaigns.

Your role will require you to effectively communicate with clients, understand their goals, and provide strategic recommendations to maximize their advertising success. Some of your key responsibilities will include acting as a single point of contact (POC) to clients actively using the platform, managing dedicated business opportunities within revenue targets, integrating, launching, and optimizing retargeting, acquisition, and CRM campaigns within web and app environments.

Key Responsibilities
  • Acting as a single POC to clients actively using the platform.
  • Managing a dedicated BoB within revenue targets, addressing the needs of the clients within standards.
  • Integrate, launch and optimize retargeting, acquisition and CRM campaigns within Web & App environment.
  • Provide training, workshops and QBRs to agencies and clients to increase SoV.
  • Evaluate advertising campaign metrics (such as Revenue, ROI, eCPM, and CPV).
  • Collaborate closely with creative, technical, and analytics teams within the platform.
  • Plan, forecast, and negotiate quarterly advertising budgets at a managerial level.
  • Serve as a consultant to develop strategies for upselling Criteo solutions to each client.

We value candidates who have 4+ years of experience in similar sales roles, especially within ad-tech, performance agencies, and mobile advertising companies. You should also have a relevant and active network within the digital media industry and be able to find growth opportunities within your accounts by adding value.

Requirements
  • 4+ years of experience in similar sales roles especially within ad-tech, performance agencies and mobile advertising companies.
  • A relevant and active network within the digital media industry.
  • Ability to find growth opportunities within your accounts by adding value.
  • Strong understanding of key digital performance metrics and principles.
  • Experience in working with clients from various verticals.
  • Ability to perform autonomously and manage relationships with the clients.
  • Compliance with working within revenue targets and ensuring client satisfaction.
  • Excellent communication skills in English.


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