Digital Marketing Strategist

23 hours ago


Fatih, Istanbul, Turkey Codeway Full time
Job Description

Codeway is a thriving tech company with a vision of turning strong ideas into sector-leading mobile products. We are looking for an exceptional all-rounder to join our team as a Digital Marketing Strategist.

The ideal candidate will have a minimum of 2 years of experience in performance marketing or a related field, with a solid foundation and a strong desire to further their growth. They will be passionate about mobile marketing, data, and creative production, with excellent communication skills and an ability to wear multiple hats.

We are committed to keeping our recruitment process short and transparent. Here's how it looks like:

  1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
  2. Talent & Culture Interview: Let's talk about your experience & expectations and see what we can achieve together.
  3. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
  4. Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
  5. Welcome Aboard You are now a part of the team.
Responsibilities
  • Claim 360 ownership of an app's marketing and execute end-to-end user acquisition strategies.
  • Manage the Creative Pipeline: Develop and test creatives, come up with ideas, propose hypotheses, monitor implementation, and give feedback.
  • Manage and optimize user acquisition campaigns across Meta, TikTok, Google, and other networks.
  • Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams.
  • Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.
  • Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.
  • Take additional responsibilities to grow your app. Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.


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