Digital Marketing Specialist

3 days ago

Bursa, Bursa, Turkey Manay CPA Accounting & Tax Services Full time

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Who We Are
Manay CPA is a reputable full-service accounting firm based in Atlanta, GA, with over 20 years of experience. We provide comprehensive accounting and tax solutions to individuals and businesses across all 50 states. Our expertise spans new business formation, accounting, tax, payroll, consulting, and human resources.

Our vision is to become the most integral partner and guide in the world for entrepreneurs, corporations, start-ups, and businesses as they move along in their growth path. Through personalized solutions, we empower our clients to navigate the complexities of the business landscape and reach their full potential. Building sincere and long-lasting relationships is at the core of our mission, as we believe success goes beyond financial milestones. We strive to cultivate genuine connections and make a positive impact on our clients' lives.

As a vital player in the industry, Manay CPA assists local and global investors in navigating the intricate U.S. tax, financial, and federal regulatory landscape. We specialize in developing tailored growth roadmaps for entrepreneurs, providing guidance at every step. Our commitment to excellence and client satisfaction has earned us recognition, including the Top 25 Small Business of the Year Award from the COBB Chamber of Commerce for four consecutive years. Additionally, our Managing Partner & CEO, Burcu Bree Manay, has been selected as one of the 'Top 50 Women in Accounting,' highlighting her expertise and influence in the field.

Now, with the prestigious 'Top 100 Small Businesses' title by the US Chamber of Commerce added to our list of accomplishments, we stand as a beacon of success, ready to continue serving our clients with the highest standards of excellence and dedication. Join us on the path to financial prosperity and success with Manay CPA, where your goals become our mission.

Check out our website for more: https://www.manaycpa.com

Requirements

  • Designing and executing comprehensive digital marketing strategies to drive lead generation, brand awareness, and conversions for Manay CPA.
  • Planning, launching, and optimizing paid digital advertising campaigns across platforms including (but not limited to) Google Ads, Meta Ads, Bing, LinkedIn, and YouTube, in collaboration with performance marketing agencies.
  • Conducting thorough keyword research and competitive analysis to inform both SEO and PPC campaign strategies.
  • Managing advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and ROI targets.
  • Monitoring and analyzing key performance indicators (KPIs), such as cost-per-lead (CPL), click-through rates (CTR), conversion rates, and overall campaign performance, providing regular reports.
  • Implementing remarketing and retargeting strategies to re-engage website visitors and drive conversions.
  • Creating and optimizing landing pages, forms, and other website elements to improve user experience and lead capture rates.
  • Collaborating with the content team to develop engaging content tailored to paid campaigns, including ad copy, video scripts, and graphics.
  • Overseeing the development and implementation of lead generation tactics, leveraging CRM platforms to track and nurture leads through the sales funnel.
  • Conducting content audits and collaborating with internal teams to align website and campaign content with overall marketing objectives.
  • Assisting with website updates and enhancements to support lead generation efforts, working with internal stakeholders and external vendors as necessary.
  • Staying updated on industry trends, new advertising tools, and algorithm changes to continuously refine digital marketing and PPC strategies.
  • Supporting SEO efforts as needed, including local SEO optimization, content updates, and on-page enhancements to complement PPC campaigns.

Qualifications
  • Bachelor's degree in marketing, communications, or a related field (preferred).
  • Minimum of 3 years of experience as a Digital Marketing Specialist or a similar role.
  • Advanced level of English IS A MUST – all interviews will be conducted in English
  • Proven experience in PPC, lead and demand generation, and managing campaigns on Google Ads, Meta, Bing, and LinkedIn.
  • Proficiency in reporting and analytics using tools like Google Analytics and Search Console.
  • Experience with CRM platforms and budgeting for digital marketing initiatives.
  • Knowledge of SEO, content optimization standards, and familiarity with tools such as SEMrush and Screaming Frog.
  • Familiarity with content management systems (e.g., WordPress) and backend/frontend processes.
  • Marketing agency or Agency management experience IS A PLUS
  • Familiarity with the accounting industry, whether at a basic or advanced level, IS A PLUS
  • Excellent cross-group collaboration skills
  • Highly organized, have multi-tasking skills, and ability to operate in ambiguous environments
  • Ability to prioritize and multi-task in a fast-paced work environment
  • Attention to detail and ability to follow standard procedures required
  • Location: Home office
  • Work hours will be based on US TIME ZONES
  • Travelling might be required

We Offer
  • USD base salary based on experience
  • Fully remote working opportunities
  • Great company culture, family-like work environment
  • Excellent on-going training
  • Paid vacation and holidays
  • Growth opportunities

As an international company, we kindly request that you add your English resume/CV to your application. Applicants who do not provide an English resume/CV may not be considered.

Manay CPA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

You can reach our Applicant Data Protection Policy through this link:

https://www.manaycpa.com/tr/hakkimizda/kariyer/calisan-adayi-kvkk/
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