Performance Marketing Specialist

1 week ago


Fatih, Istanbul, Turkey DeFacto Full time

Founded in 2005 with the vision of becoming a global fashion brand, our company now serves millions of customers worldwide through 500+ stores and online operations.

At DeFacto, we see ourselves as more than just a company. Our goal is to strengthen the engagement, motivation, and social responsibility of every DeFacto team member who we call as DeFactonian. We encourage participation in internal events, sports, and social clubs while fostering a strong company culture through our vision, mission, strategies, and principles.

What Do We Expect from You?

Qualifications:

  • 2-3 years of hands-on experience in performance marketing, preferably in the e-commerce sector
  • Strong understanding of performance metrics and optimization techniques
  • Experience in Google Ads, Meta Ads, TikTok Ads, and other relevant platforms
  • Proficiency in App Marketing (User Acquisition & Engagement)
  • Analytical mindset with the ability to interpret data and make strategic decisions
  • Fluent in English (both written and spoken)
  • Strong team player with excellent communication skills

Basic Functions:

  • Plan, execute, and optimize campaigns across Google, Meta, TikTok, and other digital marketing platforms
  • Manage various campaign models (CPC, CPA, CPI, ROAS, Customer Acquisition, etc.) and optimize performance accordingly
  • Analyze data and provide insights to improve campaign efficiency and ROI
  • Develop and implement App Marketing strategies (Install & Engagement)
  • Participate in or create performance marketing projects
  • Collaborate effectively with team members to ensure smooth execution of campaigns

What Do We Offer You?

With a presence in 90+ countries, you'll have the opportunity to work on international projects and collaborate with diverse cultures.

Career & Personal Growth:

Through DeFacto Business Academy, you can continuously develop your skills and participate in training programs that support your career.

With our KatKat business development project, you can gain experience in different departments, expand your skill set, and explore new career opportunities.

Your achievements matter Through our recognition platform, DFLife Plus, you can earn reward points for your successes and redeem them for gifts from our catalog.

Thanks to our Multisport partnership, you can access gyms and wellness services at special rates, supporting both your physical and mental well-being.

For new parents at DeFacto, we provide additional financial support, special leave rights, and a "Welcome Little DeFactonian" gift to celebrate this exciting new chapter in your life.

Social Responsibility & Volunteering:

Join our "Happiness Ambassadors" and bring your social responsibility projects to life, or take part in existing initiatives as a volunteer.

Stay connected with all DeFactonians through DFLife Plus, where you can join exclusive events, competitions, and social groups while keeping up with company updates.

Ready to be part of the DeFacto?

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
  • Retail
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