Digital Marketing Manager

22 hours ago


Fatih, Istanbul, Turkey Talentra Full time

We are seeking a Digital Marketing Manager in Turkey for our client, which is the leading technology company that owns Turkey's largest online learning & game platform.

Responsibilities:

  • Responsible for the performance, budget, and management of paid acquisition channels; Programmatic Buying, AdWords, Facebook, and other biddable media.
  • Ensure that performance marketing activities are aligned with clients' business KPI's and overall marketing strategy.
  • Manage day-to-day search marketing activities across multiple search engines including optimizing keyword portfolios, bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
  • Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.
  • Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
  • Act as a senior point of contact for clients providing the strategic direction and operational guidance needed to increase performance.
  • Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team.
  • Collaborate with other teams covering Media Strategy, Data & Technology, Media Buying and Planning, Analytics, etc.

Qualifications:

  • Proven experience and skills in SEM, Paid Social Ads Management, and Programmatic Buying.
  • A strong understanding of analytics, automation, and optimization tools.
  • Eager to learn all aspects of digital media.
  • Strong attention to detail.
  • High self-awareness skills.
  • A high-energy, positive, can-do person who is always looking for ways to improve what we do.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing

Industries

E-Learning Providers and Technology, Information and Media

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