
Digital Marketing Manager
22 hours ago
We are seeking a Digital Marketing Manager in Turkey for our client, which is the leading technology company that owns Turkey's largest online learning & game platform.
Responsibilities:
- Responsible for the performance, budget, and management of paid acquisition channels; Programmatic Buying, AdWords, Facebook, and other biddable media.
- Ensure that performance marketing activities are aligned with clients' business KPI's and overall marketing strategy.
- Manage day-to-day search marketing activities across multiple search engines including optimizing keyword portfolios, bid management strategies, and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
- Act as a senior point of contact for clients providing the strategic direction and operational guidance needed to increase performance.
- Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team.
- Collaborate with other teams covering Media Strategy, Data & Technology, Media Buying and Planning, Analytics, etc.
Qualifications:
- Proven experience and skills in SEM, Paid Social Ads Management, and Programmatic Buying.
- A strong understanding of analytics, automation, and optimization tools.
- Eager to learn all aspects of digital media.
- Strong attention to detail.
- High self-awareness skills.
- A high-energy, positive, can-do person who is always looking for ways to improve what we do.
Mid-Senior level
Employment TypeFull-time
Job FunctionMarketing
IndustriesE-Learning Providers and Technology, Information and Media
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