Product Analyst

3 days ago


Fatih, Istanbul, Turkey AnalyticaHouse Full time
Product Analyst

At AnalyticaHouse, we offer our clients data-driven and user-centric digital marketing consultancy. Working with various industries, we are not only managing marketing operations but also giving strategic insights to help them reach their business goals. As a star team, we leverage their way to success.

Responsibilities:
  • Drive improvements in digital marketing efforts through data collection and analysis.
  • Analyze web analytics and other quantitative and qualitative data to identify opportunities to improve client websites/applications using analytics platforms (Google Analytics 4, Google Tag Manager, Firebase, MMPs like Adjust, AppsFlyer, etc.).
  • Actively cooperate on evaluation of online activities and campaigns ROI with other teams, providing insights on website changes or optimization activities.
  • Execute forecasting on web and revenue data for proper planning provided for the client.
  • Drive business intelligence for tracking and web analytics for clients' digital marketing efforts. Develop and grow the web analytics practice: analytics strategy approach, online/offline measurement, and optimization strategies of both structured and unstructured data.
  • Develop regular and ad hoc reports, analyze trends, summarize and present findings, and articulate key insights.
  • Identify and prioritize opportunities for on-site optimization and take a lead role in recommending online merchandising and design improvements, and plan & conduct A/B or multivariate tests.
  • Provide development methods for measuring and analyzing cross-platform digital experiences, from websites to social media to mobile to offline, to create a single view of the customer that integrates all channels and optimizes the customer experience.
  • Make data-driven decisions to drive customers to a web and app experience, and retain them through innovative, personalized incentives and communication.
  • Research the latest developments in web analytics, testing/optimization methodologies, and attribution techniques to understand the business in-depth, support and challenge strategic options, and build state-of-the-art tools to improve our marketing plans and performance.
Requirements:
  • Bachelor's degree in economics, engineering, marketing, statistics, or related field.
  • Detailed understanding of tag management and web/mobile analytics tools.
  • Proven experience as a Data Analyst / Product Analyst or similar role within a B2B SaaS environment.
  • Experience with data analysis tools and query languages (e.g., Python, R, SQL) and data visualization tools (e.g., Tableau, Power BI) is a plus.
  • Experience in mobile tracking and analysis.
  • Self-motivated and eager to learn about technological developments and modern measurement methods like server-side tagging and cookieless.
  • Passionate about marketing engineering and data.
  • Familiarity with techniques such as regression, extrapolation, time series analysis, forecasting, statistical hypothesis testing, and econometric models.
  • Knowledge of statistical testing techniques and interpretation.
What's in it for you?
  • Compassionate Leave: Recognizing the importance of both professional and personal well-being, we offer monthly compassionate leave to provide support when you need to take time for yourself.
  • Meal Package: Treat yourself to our generous meal package, going beyond industry standards to make your workdays a little brighter and your lunch breaks a lot tastier.
  • Health Insurance: Take comfort in knowing that our comprehensive health insurance coverage goes beyond the basics, offering you and your family peace of mind with complementary benefits tailored to your well-being.
  • Pet-Friendly Office: Join our team in a pet-friendly office environment where furry friends are not just welcome, they're part of the family, adding joy and companionship to our workplace culture.
  • Celebrate Everyday: Experience the perks of working with us, including daily breakfast to fuel your mornings, a stocked beverage fridge and coffee desk for refreshing breaks, and happy hours to unwind and celebrate everything together.
  • Education Support: Invest in your future with our generous education support program, offering up to 50% coverage for tuition expenses, empowering you to pursue your academic and professional goals.
  • Company Events: Exciting company events throughout the year, where we celebrate achievements, strengthen bonds, and enjoy memorable moments together outside the office.
  • Feedback Culture: Be part of a workplace that thrives on positivity and growth, where a culture of giving and receiving constructive feedback fosters continuous improvement and empowers each team member to reach their full potential.
  • Office: Join us in our centrally located office at Levent, nestled in the heart of Istanbul within a charming villa setting, where you can work amidst lush greenery and enjoy a tranquil environment that inspires creativity and productivity.

We are waiting for you Contact us now to meet our multidimensional digital marketing solutions.

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