Senior Content Specialist

1 day ago


Fatih, Istanbul, Turkey CoinTR Full time

Direct message the job poster from CoinTR

HRBP @CoinTR | ex-Gate.io | ex-MEXC | Helping to global companies for localization process

CoinTR is a leading cryptocurrency exchange platform, empowering users to buy, sell, and manage digital assets with ease and security. As a Senior Content Specialist, you will be responsible for developing and executing content strategies that drive user engagement, brand awareness, and organic growth for our cryptocurrency exchange. You will create compelling, educational, and market-driven content that attracts new users, guides them through their crypto journey, and strengthens our position as a trusted leader in the blockchain industry.

Key Responsibilities

  1. Develop and execute a content strategy aligned with business goals and user acquisition efforts.
  2. Create high-quality, SEO-driven content, including blog posts, landing pages, educational guides, newsletters, and website announcements copy.
  3. Write engaging crypto-related articles, market analysis, and product explainers to inform and educate users.
  4. Collaborate with marketing, growth, and product teams to create content that supports user acquisition, retention, and engagement.
  5. Stay updated with crypto trends, market movements, and competitor strategies to create timely and relevant content.
  6. Track and analyze content performance metrics to refine strategies and improve engagement.

Requirements

  1. 2+ years of experience in content creation, journalism, or digital marketing, preferably in fintech, crypto, or blockchain.
  2. Deep understanding of cryptocurrency, DeFi, NFTs, and blockchain technology.
  3. Ability to simplify complex blockchain and crypto concepts for a mainstream audience.
  4. Strong command of social media trends and engagement strategies in crypto space.
  5. Excellent writing, editing, and proofreading skills in Turkish and English.
  6. Ability to work in a fast-paced environment and adapt to industry changes.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology and Writing/Editing

Industries

IT Services and IT Consulting

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