Communications Manager

3 days ago


Fatih, Istanbul, Turkey PepsiCo Full time
Overview

Are you ready to explore PepsiCo and be part of this iconic multinational? PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with. Seize the day for real life on the job learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life? Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. We are looking for a Communications Manager to join our team.

Responsibilities
  • Support corporate communications strategy and execute the annual PR plans; ensure timely and quality execution of all PR plans and respond effectively to changing priorities/requirements.
  • Understand brand priorities, working closely with marketing teams and guiding agencies to develop & execute effective brand PR activities/platforms in line with marketing agenda.
  • Support increased media coverage and positive perception of PepsiCo and snacks and beverage brands.
  • Collaborate with celebrities, influencers, and external stakeholders to create PR opportunities and support increasing awareness of our brands and PepsiCo.
  • Support all PepsiCo external communication events, interviews, and agenda.
  • Assist in crisis management and leadership communications.
  • Closely collaborate with different departments to cultivate brand and PepsiCo stories. Identify ways to improve media content, edit press releases, and articles.
  • Promote pep+ via brands with purposeful campaigns and support sustainability communications.
  • Monitor, measure, and report results, press coverage controls for all PepsiCo & competitor brands, and verify control data with agencies. Review coverage and reset priorities, making new plans where required and guiding agencies accordingly.
  • Leverage non-traditional, out-of-the-box thinking and approach to craft impactful earned media campaigns.
  • Draft/review monthly and yearly reports and follow up on the preparation of required reports.
  • Build and maintain strong relationships with prominent journalists and influencers.
  • Create sponsorship opportunities for snacks and beverage brands.
  • Review and approve social media posts, TVCs, and all communication materials of the Marketing department (both beverage and snacks brands).
  • Coordinate/update the corporate website.
  • Keep track of the budget and manage purchasing processes.
  • Follow trends in media and offer new collaboration areas.
  • Coordinate press kits, packages, and letters to be sent to the press and influencers.
Qualifications
  • Bachelor's degree required (communications or relevant degree preferred).
  • 7-8 years of experience in a multinational company in corporate communications and/or brand communications.
  • Excellent command of written and spoken English & Turkish.
  • Strategic thinking.
  • Creative and innovative.
  • Good presentation skills and reporting techniques.
  • Ability and flexibility to manage multiple projects at the same time and different stakeholders.
  • Effective management of agencies.
  • Experience in using digital channels.
  • Experience in media evaluation and analysis.
  • Awareness of the challenges facing global food and beverage companies.
  • Flexibility and open-mindedness to changes in direction and the addition of new assignments.
  • A global mindset; culturally and politically astute; a genuine interest in and thorough understanding of the evolving global consumer and cultural landscape and nuances.
  • Advanced skills in PowerPoint, Excel, and Outlook.
  • Strong communication skills.
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