Technical Digital Marketing Specialist

1 day ago


Fatih, Istanbul, Turkey TurkNet Full time
Technical Digital Marketing Specialist (Mar-Tech Focus)

We believe the internet is the great equalizer and enabler. It provides essentially unlimited access to knowledge, education, entertainment, services and commerce. And it's an incredible tool to publish, create, share and communicate.

We think everyone deserves first-rate internet, and we have gone about creating an internet service that we ourselves want to use.

We believe in the power of curiosity, creativity and imagination. We use technology to realize our creations, to simplify and to enable. In addition, we add in hard work, sheer sweat and will power where that is not quite enough. If the idea is right, "that can't be done", or "that's not how things are done" will not stop us.

Offering the best customer experience is dear to our hearts. Our industry is not very good at this, and we have lots of room to improve. We want to be the best and are looking for a leader that shares our passion.

If that's you, we'd love to meet and get to know you. Let's talk about how we can work together to make it happen

About Us:

At TurkNet, we are dedicated to providing top-tier internet services powered by the latest technologies. We are looking for a talented and driven Technical Digital Marketing Specialist to join our digital marketing team. This role will involve working closely with our agency partners, particularly for learning and implementing tools such as BigQuery and MMM, while focusing on core skills in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Firebase.

Responsibilities:

  • Collaborate with cross-functional teams to develop and implement marketing technologies that drive performance and improve customer experience.
  • Track and optimize marketing performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM), ensuring accurate data collection and insightful reporting across platforms.
  • Manage the technical implementation of Firebase to enhance mobile app tracking, user segmentation, and performance analysis (a plus).
  • Oversee technical SEO initiatives, focusing on on-page optimization, audits, and site performance.
  • Continuously monitor, analyze, and report on key performance indicators (KPIs) to optimize marketing strategies and maximize ROI.
  • Contribute to the automation of marketing tasks and reporting processes to improve efficiency and scalability.

Minimum Qualifications:

  • Graduated from related departments
  • Experience in digital marketing, with a focus on technical marketing (mar-tech).
  • Good knowledge in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking, measurement, and optimization of digital campaigns.
  • Experience working with Firebase for mobile app tracking and performance analysis (preferred).
  • Ability to learn new tools and technologies, with a focus on BigQuery for data management and analysis (support and collaboration with the agency provided).
  • Solid understanding of technical SEO, including on-page optimizations, audits, and site speed.
  • Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical teams.
  • Strong analytical mindset, with the ability to solve complex problems using data-driven insights.

Preferred Qualifications:

  • Familiarity with marketing automation platforms like Insider.
  • Experience in working with and managing marketing data teams.
  • Learn and support the execution of Marketing Mix Modeling (MMM) with our agency, applying the latest strategies to optimize marketing campaigns.
  • Integrate and utilize BigQuery in collaboration with the agency, with the expectation to grow your skills through hands-on learning.

Application Process:

  1. Application: You can apply for open positions via Linkedin.
  2. First Interview: First of all, we want to evaluate your skills and see if they are compatible with TurkNet values.
  3. Case study: For some positions we may need to test technical skill.
  4. Second Interview: We would like to examine your technical skills in depth with our leader(s).
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