Marketing Manager in Power Tools Accessories
3 weeks ago
Company Description
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe.
Welcome to Bosch.
Job DescriptionLead of local user & retail price management, product portfolio and services, promotion and communication activities in the region of Caucasus and Central Asia for Power Tools Accessories.
- Introduces and steers all price steering elements and develops pricing excellence.
- Operative price management for the countries including the creation and delivery of price lists.
- Manage promotions share and execute business unit promotion strategy (Price or Bundle pack) and integrate it holistically in the User journey.
- Gains and provides user- & market- insights in the organization.
- Launch management.
- Optimization of product mix (standard, campaigns, promotion) in country.
- Management of the lifecycle of channel/customer exclusive products.
- Logistics Planning of portfolio, launches and promotions in collaboration with distribution managers.
- Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible.
- Contribute to the development of promotions in collaboration with the responsible Touch Point manager.
- Gain and provide user and market insights.
- Proofreading and local adaptations of marketing assets.
- Support local retailers with activation.
- Coordinate local agencies and external resources (if applicable).
- Very good Marketing know-how along all Ps.
- Functional expertise in local portfolio/category management.
- High expertise in branding and good understanding of UX related to information and purchase decision of target group.
- High sales affinity and good understanding of the retail landscape.
- Understanding of the online and offline shopping landscapes.
- Operational experience in marketing.
- Passion in execution.
- Right communication skills to make topic understood in the broader context of Marketing, Sales and User journey management.
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