Digital Marketing Manager

21 hours ago


Konak, Turkey Veventures Holding Full time

Vebilisim Technology, a part of Veventures Holding, has been delivering technology and information services across various sectors since 2011. As we continue to grow, we're seeking a Digital Marketing Manager to lead our digital marketing department and oversee all processes. Join our team at Folkart Towers in Bayraklı, Izmir.

Responsibilities:
  • Develop and execute data-driven SEM (Google Ads, Bing Ads) and social media advertising (Meta Ads, LinkedIn Ads, TikTok Ads) strategies.
  • Manage and optimize third-party ad networks such as Criteo and AdRoll to maximize retargeting and programmatic advertising performance.
  • Continuously optimize budgets and execute A/B testing for paid campaigns to maximize CPC, CPA, and ROAS efficiency.
  • Conduct competitor analysis to identify growth opportunities and refine digital advertising strategies.
  • Analyze and improve conversion rates across different platforms through landing page optimizations and strategic funnel improvements.
  • Utilize and manage advertising and analytics tools such as Google Analytics 4, Google Tag Manager, Yandex Metrica, and Microsoft Clarity to track performance and measure campaign success.
  • Collaborate with the creative and content teams to ensure high-performing ad creatives and messaging aligned with brand goals.
  • Lead the app marketing strategy through Google Ads, Apple Search Ads, and Meta Ads to acquire, engage, and retain app users.
  • Generate and deliver performance reports (traffic, engagement, conversion rates, ROI) to senior management.
  • Implement AI-powered automation (Zapier, Make, N8N) to enhance efficiency in digital marketing workflows.
  • Represent the company at industry events, meetings, and business trips.
Qualifications:
  • 5+ years of experience in digital marketing, with expertise in performance marketing, paid media, and app marketing.
  • Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Bing Ads, and experience in Criteo, AdRoll, and other third-party ad networks.
  • Advanced proficiency in Google Analytics 4, Google Tag Manager, Yandex Metrica, and Microsoft Clarity for in-depth data analysis.
  • Proven experience in budget optimization, bid strategy, and ROAS improvement for paid advertising campaigns.
  • Hands-on experience with A/B testing methodologies for ad creatives, landing pages, and conversion funnels.
  • Ability to develop high-converting ad creatives in collaboration with the design and content teams.
  • Strong analytical skills with a data-driven mindset, able to interpret insights and translate them into actionable strategies.
  • Exceptional project management and team leadership skills in a fast-paced digital marketing environment.
  • Experience in marketing automation and AI-driven tools to improve workflow efficiency.
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