Digital Marketing Specialist
5 days ago
About Veventures Holding
Veventures Holding is a leading technology and information services company delivering innovative solutions across various sectors since 2011. Our commitment to excellence drives us to seek talented professionals who can lead our digital marketing department and oversee all processes.
Job DescriptionWe are seeking a Digital Marketing Manager to develop and execute data-driven SEM (Google Ads, Bing Ads) and social media advertising (Meta Ads, LinkedIn Ads, TikTok Ads) strategies. The ideal candidate will manage and optimize third-party ad networks such as Criteo and AdRoll to maximize retargeting and programmatic advertising performance.
- Develop and execute data-driven SEM and social media advertising strategies.
- Manage and optimize third-party ad networks to maximize retargeting and programmatic advertising performance.
- Continuously optimize budgets and execute A/B testing for paid campaigns to maximize CPC, CPA, and ROAS efficiency.
- Conduct competitor analysis to identify growth opportunities and refine digital advertising strategies.
- Analyze and improve conversion rates across different platforms through landing page optimizations and strategic funnel improvements.
- Utilize and manage advertising and analytics tools such as Google Analytics 4, Google Tag Manager, Yandex Metrica, and Microsoft Clarity to track performance and measure campaign success.
- Collaborate with the creative and content teams to ensure high-performing ad creatives and messaging aligned with brand goals.
- Lead the app marketing strategy through Google Ads, Apple Search Ads, and Meta Ads to acquire, engage, and retain app users.
- Generate and deliver performance reports (traffic, engagement, conversion rates, ROI) to senior management.
- Implement AI-powered automation to enhance efficiency in digital marketing workflows.
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