Performance Metrics Specialist

7 days ago


Fatih, Istanbul, Turkey Tbwa ChiatDay Inc Full time

We're seeking a highly skilled Performance Metrics Specialist to join our marketing team. In this role, you will play a critical role in analyzing and interpreting large datasets to gain actionable insights that inform business decisions.

Responsibilities
  • Track and measure marketing campaign performance using KPIs such as CPI, ROAS, DAU, MAU, and LTV, providing insights for optimization.
  • Help analyze A/B testing on marketing campaigns and creatives to evaluate and identify the most effective strategies for user acquisition, optimizing campaign performance.
  • Collaborate with product, creative, and analytics teams to ensure alignment between marketing goals, user acquisition strategies, and overall game development objectives.

Your expertise in performance marketing analytics platforms, such as Firebase, Appsflyer, or other MMPs (Mobile Measurement Partners), is a valuable asset. Additionally, your experience with advanced SQL skills and different programming languages will enable you to effectively communicate insights to stakeholders.



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