Senior A/B Test Specialist

1 day ago


Fatih, Istanbul, Turkey DeFacto Full time

DeFacto, a global fashion brand with 500+ stores worldwide, is seeking an experienced Senior A/B Test Specialist to lead our digital marketing optimization efforts. This role is responsible for developing and implementing strategies to increase website conversion rates.

We expect you to have at least 5 years of experience in CRO or digital marketing, with a proven track record of success in conversion rate optimization projects. Your expertise should include proficiency in data analytics and reporting, as well as experience working with e-commerce sites and conducting A/B tests.

You will work closely with our digital marketing teams to optimize marketing campaigns and make data-driven decisions to improve user experience (UX). Your responsibilities will include planning, executing, and analyzing A/B tests and other experiments, as well as preparing performance reports using web analytics tools (GA4).

As a member of our team, you can expect opportunities for career and personal growth through DeFacto Business Academy and KatKat business development project. You will also have access to our Multisport partnership, which offers special rates on gyms and wellness services, supporting both your physical and mental well-being.



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