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Influencer Marketing Strategist

2 weeks ago

Fatih, Istanbul, Turkey Vera Clinic Full time
Job Description

Vera Clinic is seeking a skilled Influencer Marketing Specialist to lead our influencer marketing efforts. The successful candidate will develop and execute strategies that align with our goals, drive brand awareness, and generate engagement through effective influencer collaborations.

Key Responsibilities:
  • Develop and implement influencer marketing strategies that meet our objectives.
  • IDentify potential influencers who resonate with our brand values and target audience.
  • Collaborate with influencers to co-create engaging content and campaigns across multiple platforms.
  • Manage influencer campaign timelines, deliverables, and overall execution to ensure campaign success.
  • Influencer Relationship Management:
  • Build and nurture long-term relationships with influencers and brand ambassadors.
  • Negotiate partnership terms, compensation, and content deliverables in alignment with campaign goals.
  • Maintain open communication with influencers, offering guidance and support throughout the collaboration.
  • Campaign Analytics & Reporting:
  • Track the performance of influencer campaigns, analyzing key metrics like engagement, reach, and ROI.
  • Create detailed reports to present campaign outcomes to stakeholders and make recommendations for improvements.
  • Use insights from campaigns to continuously optimize strategies and tactics.
  • Market Research:
  • Stay up-to-date on industry trends, new influencers, and emerging social media platforms.
  • Monitor competitor campaigns and identify opportunities for innovation within the influencer space.
  • Brand Representation:
  • Ensure all influencer collaborations authentically represent our brand's voice, style, and image.
  • Work closely with the creative team to produce high-quality content that aligns with brand guidelines.
Qualifications:
  • Proven experience in influencer marketing, digital marketing, or a related field.
  • Strong understanding of social media platforms, influencer trends, and best practices.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Analytical mindset with experience using data to inform decision-making.
  • Creative, adaptable, and a team player who thrives in a fast-paced environment.
  • Bachelor's degree in Marketing, Communications, or a related field (preferred).