Consumer Insights Strategist

2 weeks ago


Fatih, Istanbul, Turkey Mattel Full time

We are seeking a talented individual to lead our consumer and shopper insights function for the PEM region. As a key member of our EMEA insights team, you will play a critical role in driving business outcomes through data-driven insights.

About the Role:

The successful candidate will be responsible for leading a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets. You will work closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes.

Main Responsibilities:
  1. Leads the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
  2. Makes strategic recommendations based on consumer insights to inform PEM's brand strategy, marketing decisions, and business outcomes.
  3. Manages a small team in delivering insights, ensuring quick turnarounds and high impact across PEM markets.
  4. Develops and maintains relationships with key stakeholders across the PEM region and EMEA leadership.
  5. Collaborates with the EMEA insights team to maintain consistency in methodologies and frameworks.
  6. Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.


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