Market Research Lead

6 days ago


Fatih, Istanbul, Turkey Go Store Full time

Go Store is seeking a Market Research Lead to play a pivotal part in cultural insights, market research, and audience analysis.

About the Company

At Go Store, we are passionate about delivering exceptional services to our clients. Our team is dedicated to providing valuable information to shape client strategies.

Main Responsibilities
  • Develop and execute market research projects, including data collection, analysis, and reporting.
  • Conduct cultural insights research to identify trends and opportunities in the market.
  • Analyze and segment audiences to provide in-depth insights into their behaviors and preferences.
Key Skills and Qualifications
  • Experience working in an insight role in a media agency, media vendor, or a research agency.
  • Knowledge of quantitative research methodologies in the area of media research or consumer behavior.
  • Strong analytical and critical thinking skills.
  • Excellent communication and presentation abilities.
  • Minimum of 3 years of experience in cultural insights, market research, and audience analysis.
Benefits

This is a mid-senior level full-time position that requires collaboration with cross-functional teams to integrate insights into client strategies.



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