B2B Marketing Automation Lead

5 days ago


Fatih, Istanbul, Turkey Vodafone Group Full time
Job Description

Vodafone Business is looking for a B2B Marketing Automation Lead who will take on the Product Owner role in an Agile environment, driving B2B marketing automation, lead generation, and MarTech strategies. This individual will work closely with product marketing, digital marketing, and digital product teams to enhance demand generation, website optimization, and personalization initiatives.

The ideal candidate will have experience in B2B digital marketing, marketing automation, or lead generation, and proficiency in marketing automation & lead generation tools. Strong background in website UX/UI improvements and MarTech integration is also required.

Key Responsibilities:
  1. Act as a Product Owner within an Agile framework, managing the backlog and aligning priorities with business objectives.
  2. Optimize B2B marketing automation processes and improve tool utilization.
  3. Develop account-based marketing (ABM) and web-based lead generation strategies.
  4. Enhance the Vodafone Business website by improving UX/UI for lead conversion.
  5. Create A/B testing hypotheses and collaborate with relevant teams to implement them.
  6. Manage MarTech integrations (CDP, CRM, personalization tools, etc.).
  7. Analyze digital marketing performance and provide strategic input for campaigns.

Benefits:

  • Vflexy: Flexible Benefits Program.
  • Hybrid working kit.
  • Ergonomic kit allowance.
  • Digital meal voucher.
  • Flexible transportation allowance.
  • Employee assistance hotline & counselling.
  • Comprehensive and flexible private health insurance.
  • Discounted price deals for a wide range of products & services.


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