Product Positioning Specialist

3 days ago


Fatih, Istanbul, Turkey Agoda Full time
Job Overview

We are seeking an experienced Product Marketing Manager to lead our B2B content strategy efforts. As a key member of the B2B Marketing team, you will be responsible for defining and executing product marketing strategies that drive business growth.

The ideal candidate will have a minimum of 4 years of experience in product marketing, strategy, content marketing, or related roles. Experience in a B2B marketing environment is a plus.

Responsibilities include:

  • Developing a data-driven approach to analyze product performance and inform marketing strategies.
  • Crafting compelling product narratives that resonate with B2B partners and prospective partners.
  • Managing cross-functional projects to ensure effective collaboration among stakeholders.
  • Designing and executing go-to-market plans for product launches, including promotional campaigns and sales enablement.


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