Product Launch Specialist

5 days ago


Fatih, Istanbul, Turkey iyzico Full time

iyyzico is a leading fintech company providing innovative payment solutions to e-commerce businesses worldwide. As a Product Marketing Specialist, you'll join our team to develop and execute go-to-market strategies for new products and features.

Your primary focus will be on driving user acquisition, engagement, and retention through effective go-to-market planning and execution. You'll work closely with cross-functional teams to align on strategy and track key success metrics.

Leveraging market research and competitive analysis, you'll identify growth opportunities and develop targeted marketing campaigns to reach merchants and consumers. Collaborating with product, sales, and marketing teams, you'll craft compelling messages that drive user engagement and conversion.

As a data-driven marketer, you'll analyze product usage data and user feedback to refine your strategies and enhance the user experience. Regular performance reports will provide insights into successes, challenges, and future opportunities.



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