
Product Messaging Expert
23 hours ago
About Agoda
We're an online travel booking platform connecting travelers with a global network of hotels and holiday properties worldwide. Our team builds and deploys cutting-edge technology to bridge the gap between travelers and their destinations.
Our Purpose – Bridging the World Through Travel
We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness.
We're a diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.
The Opportunity
The B2B Marketing team at Agoda is seeking a Senior Analyst, B2B Content Strategy to work on our content strategy efforts. This role involves defining and executing our product marketing strategy, ensuring that our products resonate with our target audience and achieve market success.
Key Responsibilities:
- Develop and Implement Product Marketing Strategy: working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
- Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
- Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
- Performance Analysis: Analyze product and channel performance metrics to refine marketing strategies and enhance product offerings.
- Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
- Conduct Market Research: Identify partner needs and market trends to develop a competitive positioning strategy.
- Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.
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