Digital Analytics Specialist

2 days ago

Fatih, Istanbul, Turkey Amadeus Full time

About the Role

We are seeking a highly skilled Digital Analytics Specialist to join our team at Amadeus, a leading technology provider to the travel industry. As a key member of our digital analytics team, you will play a critical role in implementing, managing, and optimizing digital analytics solutions across internal systems.

Job Overview:

As a Digital Analytics Specialist, you will collaborate with various internal teams, such as marketing, product development, and engineering, to ensure the successful setup and operation of analytics tools, primarily focusing on Google Analytics 4. You will implement third-party tags as requested by internal stakeholders, ensuring that all tagging adheres to the company's data collection standards.

This is an exciting opportunity to work on complex analytics projects, driving business outcomes through data-driven insights. You will be responsible for translating business needs into technical requirements, providing inputs on testing strategies, configuration, and deployment.

Key Responsibilities:

  • Collaboration:
    • Work closely with internal teams (marketing, product development, engineering) to address pixel/tag implementation requests efficiently using internal tools like the Keystone Javascript library.
    • Support the overall web analytics strategy by helping to structure measurement frameworks, define KPIs, and deliver insightful analysis for decision-making.
    • Translate business needs into technical requirements, providing inputs on testing strategies, configuration, and deployment.
    • Implement third-party tags (e.g., marketing, social media, affiliates) as requested by internal teams, ensuring that these implementations align with the company's data collection and analytics standards.
    • Apply and maintain tagging standards by developing and optimizing interactions with tools such as Google Analytics 4 and Google Tag Manager.
    • Evaluate and recommend the latest data tracking technologies to support business initiatives and maintain leadership in analytics best practices.
  • Technical Leadership:
    • Take ownership of creating analytics implementation specifications, custom code development, and tool configurations to meet analytics needs.
    • Act as the internal expert on digital analytics and site tagging, ensuring that all implementations follow industry best practices.
    • Continuously improve the efficiency of the analytics implementation by evolving internal tools, such as the Keystone Javascript Library.
  • Operations:
    • Identify and troubleshoot data quality issues, working to resolve them and enhance the overall resilience of the analytics infrastructure.
    • Ensure proper data collection and tracking setups across web and mobile platforms, ensuring high data quality for all stakeholders.
  • Innovation:
    • Explore new analytics platforms (e.g., Adobe Analytics, Matomo, Contentsquare, Hotjar, MS Clarity) and propose ways to integrate them into the company's analytics ecosystem to improve product offerings.
    • Design and build automated reporting dashboards using tools like Google Looker Studio or other data visualization platforms, enabling stakeholders to access actionable insights.
    • Propose and execute multivariate testing plans, setting up experiments within optimization platforms to improve product performance.

General Performance Indicators:

  • High-quality delivery of projects aligned with business priorities.
  • Successful execution of the digital analytics roadmap, with measurable outcomes.
  • Efficient collaboration with cross-functional teams to ensure analytics goals are met.
  • Accountability for maintaining data quality, efficient tagging, and continuous improvement.

Qualifications:

Education:

  • MS Degree in Computer Science, Information Technology, or a related field, or equivalent relevant experience.

Work Experience:

  • 3+ years of experience in software development or digital analytics, with a strong focus on web development, analytics process design, and implementation.
  • Proven experience with Google Analytics 4; knowledge of Adobe Analytics is a plus.
  • Strong experience working with Google Tag Manager; familiarity with Adobe Launch, Tealium, or other tag management systems is a plus.
  • Proven experience with HTML, CSS, JavaScript, and popular frontend libraries and frameworks.
  • Hands-on experience with Typescript (NodeJS and/or Angular experience is a plus).
  • Familiarity with version control systems like GIT and experience working in Agile environments (SCRUM/Kanban).
  • Experience using browser debugging tools (experience with proxy debugging tools is a plus).

Skills:

  • Strong problem-solving skills with the ability to troubleshoot and resolve tracking and analytics implementation issues.
  • Expertise in Google Analytics 4 and Google Tag Manager, with the ability to implement complex tagging requirements.
  • Excellent technical communication skills to collaborate effectively with internal teams.
  • Proficiency in multivariate testing and experimentation within digital platforms to drive product optimizations.
  • Experience creating and maintaining automated dashboards and reporting systems using visualization tools such as Google Looker Studio or Qlik.

Ideal Candidate:

The ideal candidate is a highly skilled Digital Analytics Specialist with a strong technical background in implementing and optimizing digital analytics tools. You are skilled at deploying third-party tags and tracking solutions to meet business requirements, while also driving process improvements within the company's analytics infrastructure. You are proactive in keeping up with the latest trends in analytics and data collection technologies, and you thrive in a collaborative, internally-focused environment.

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