Marketing Manager Senior

4 days ago


Fatih, Istanbul, Turkey Mattel Full time
Job Overview

We are seeking a highly skilled and experienced Marketing Manager Senior to join our team at Mattel. The ideal candidate will have a strong background in marketing, with a focus on brand management and strategy.

Key Responsibilities:
  • Develop and execute local strategies to drive sustainable profitable growth of the Barbie brand.
  • Collaborate with the Regional Marketing Team and other stakeholders to define the brand strategy for the market, incorporating global brand identity.
  • Define line architecture and select products to fit in, aligning with European directions and merging local nuances and needs.
Required Skills and Qualifications:
  • Strong understanding of brand marketing and commercial principles.
  • Digital & Media understanding (digital funnel, social media, etc.)
  • Great analytical and tactical skills, ability to respond quickly to change.
  • Collaborative partner to both internal and external customers.
Additional Information:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket.



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