Senior Product Marketing Manager

3 days ago


Fatih, Istanbul, Turkey Yvesrocher Full time

Yves Rocher Türkiye is looking for a talented Senior Category Marketing Specialist to join our team.

About the Job:

Senior Category Marketing Specialist

The ideal candidate will have a strong background in category marketing and development, with a minimum of 5 years experience in cosmetic.

Key Responsibilities:

  • Product Development: Provide product launch processes and product lifecycle management (stock management, label, product information, basic strategy, visual brief, etc.).
  • Market Analysis: Report product performance tracking.
  • Sales Strategy: Make product sales forecasts and product range planning.
  • Operations: Carry out systemic and other operational processes of the products.
  • Pricing: Prepare new product pricing and price hikes.
  • Competitive Intelligence: Conduct competitive analysis.
  • Visual Merchandising: Organize merchandising processes (in-store display, in-store visuals and shelf stock management).
  • E-commerce: Support the preparation of e-commerce positioning and visual communications.
  • Campaigns: Manage campaigns.
  • Communication Planning: Manage communication budget and plan 360-degree product communications (Support to Creative agency communications, Media planning & purchasing processes, and Social Media & PR main strategy).

Requirements:

  • University graduate (preferably from technical departments with a social studies component i.e. Industrial Engineering).
  • Minimum 5 years experience in cosmetic.
  • Excellent grasp of spatial, design, and promotional planning.
  • Up to date with the latest category management principles.
  • Ability to write well and generate reports on market activity.
  • Great negotiation and interpersonal skills.
  • Excellent command of English and preferably fluent in French.
  • Analytical, creative, and goal-driven thinking.


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