Senior Marketing Manager

3 days ago


Fatih, Istanbul, Turkey Hugent Hizmet ve Danışmanlık Ltd. Şti Full time

Minimum Requirements:

  • University degree (Business Management, Marketing or Economics are preferable);
  • 10+ years of experience in brand management and marketing management;
  • Successful experience in communication and product development within the Retail sector;
  • High level of self-organization, independence and proactiveness;
  • Handling complexity and problem-solving;
  • Excellent project management, communication, and presentation skills;
  • Highly developed proactive cooperation abilities with a result focus;
  • Advanced English proficiency;
  • Understanding of the demand forecast process;
  • Knowledge of methods and channels of product advertising;
  • Agility and ability to adapt to a changing environment;
  • Possess and convey a senior level presence, confidence, and understanding of the business;
  • Strong communication and project management skills to work with multiple stakeholders;
  • Strategic, curious, enterprise, and ambitious mindset;
  • Ability to understand and synthesize data, insights, and marketing metrics;
  • Ability to lead, manage, and influence the team and cross-functional partners;
  • Demonstrated creative thinking and resilience, along with strong communication and negotiation skills to manage client demands.

Responsibilities:

  • Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions, and indoor & outdoor activities to increase market share;
  • Executes 360-degree communication (ATL / BTL / Digital & Social Media);
  • Works closely with countries to gather learnings and provide best practices for other countries;
  • Monitors brand performance and recommends specific initiatives;
  • Able to work with financials and carry out budgeting, financial analysis, and reporting;
  • Prepares the marketing plan, annual budget, and communication/media plan for the brand;
  • Manages and organizes product launches;
  • Conceptualizes strategic initiatives and implements details of a campaign;
  • Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, and by conducting consumer research;
  • Flexibility to travel in order to track the flow of business and take required actions on-site;
  • Collaborates effectively with external and internal stakeholders to achieve business targets (advertising agencies, cross-functional teams);
  • Develops communication strategies and creates communication assets, information materials, and product presentations for different internal and external partners;
  • Manages Category, Brands P&L, and marketing budget effectively;
  • Deep understanding of consumer needs and insights, initiating recommendations to improve market brand positions, including portfolio, price positioning, advertising, and promotional activities.
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