
Senior Marketing Manager
3 days ago
Minimum Requirements:
- University degree (Business Management, Marketing or Economics are preferable);
- 10+ years of experience in brand management and marketing management;
- Successful experience in communication and product development within the Retail sector;
- High level of self-organization, independence and proactiveness;
- Handling complexity and problem-solving;
- Excellent project management, communication, and presentation skills;
- Highly developed proactive cooperation abilities with a result focus;
- Advanced English proficiency;
- Understanding of the demand forecast process;
- Knowledge of methods and channels of product advertising;
- Agility and ability to adapt to a changing environment;
- Possess and convey a senior level presence, confidence, and understanding of the business;
- Strong communication and project management skills to work with multiple stakeholders;
- Strategic, curious, enterprise, and ambitious mindset;
- Ability to understand and synthesize data, insights, and marketing metrics;
- Ability to lead, manage, and influence the team and cross-functional partners;
- Demonstrated creative thinking and resilience, along with strong communication and negotiation skills to manage client demands.
Responsibilities:
- Coordinates the advertising strategies (both Above the Line and Below the Line) and creates campaigns, promotions, and indoor & outdoor activities to increase market share;
- Executes 360-degree communication (ATL / BTL / Digital & Social Media);
- Works closely with countries to gather learnings and provide best practices for other countries;
- Monitors brand performance and recommends specific initiatives;
- Able to work with financials and carry out budgeting, financial analysis, and reporting;
- Prepares the marketing plan, annual budget, and communication/media plan for the brand;
- Manages and organizes product launches;
- Conceptualizes strategic initiatives and implements details of a campaign;
- Tracks consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, and by conducting consumer research;
- Flexibility to travel in order to track the flow of business and take required actions on-site;
- Collaborates effectively with external and internal stakeholders to achieve business targets (advertising agencies, cross-functional teams);
- Develops communication strategies and creates communication assets, information materials, and product presentations for different internal and external partners;
- Manages Category, Brands P&L, and marketing budget effectively;
- Deep understanding of consumer needs and insights, initiating recommendations to improve market brand positions, including portfolio, price positioning, advertising, and promotional activities.
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