Marketing Manager

1 day ago


Fatih, Istanbul, Turkey Memorial Healthcare Group Full time

Memorial Healthcare Group values your trust in the field of medical services, offering the expertise and the know-how of its specialized healthcare professionals, highly engaged staff, patient-oriented service, quality policy, diagnosis-treatment units equipped with cutting-edge technology, modern settings and comfortable patient rooms.

Established in 2000, Memorial has currently been providing services in Istanbul, Ankara, Antalya, Kayseri and Diyarbakır with over 8000 employees, and also started providing services in Bucharest, Romania.

We are looking for a data-driven Marketing Manager with strong analytical skills and proven healthcare industry experience. In this role, you will lead our Consumer Marketing team, driving patient acquisition, retention and brand growth through strategic initiatives grounded in data. Your leadership will shape the direction of our marketing efforts, and you will collaborate closely with cross-functional teams to enhance patient engagement and optimize campaign performance.

Qualifications:

  • Minimum 8 years of marketing leadership, with specific experience in the healthcare sector
  • Bachelor's degree in Business Administration, Economics or Engineering from a reputable university
  • Strong analytical skills with the ability to interpret patient behavior and market trends
  • Never-ending curiosity for marketing trends and ability to develop new ideas
  • Demonstrated success in designing and executing high-impact marketing strategies
  • Excellent communication and leadership skills, with experience working in cross-functional environment
  • Proven ability to manage multiple projects simultaneously, delivering on time and within budget
  • Fluency in English, both spoken and written.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies focused on increasing patient volume, revenue and brand visibility
  • Analyze market trends, patient behavior and competitive landscape to inform data-driven marketing tactics
  • Partner with clinical departments to create and promote new service offerings tailored to patient needs
  • Collaborate with CRM, Digital Channels and Brand teams to drive personalized patient engagement
  • Leverage patient data and analytics to identify growth opportunities and cross-selling/upselling areas
  • Identify and execute strategic brand collaborations
  • Continuously track campaign performance to drive improvement and maximize ROI
  • Ensure compliance with healthcare regulations in all marketing activities
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development, Marketing, and Strategy/Planning

Industries

Hospitals and Health Care

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