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Marketing Manager

1 month ago

Fatih, Istanbul, Turkey Bosch Türkiye Full time

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Job Description

Lead of local user & retail price management, product portfolio and services, promotion and communication activities in the region of Caucasus and Central Asia for Power Tools Accessories.

  1. Introduces and steers all price steering elements and develops pricing excellence.
  2. Operative price management for the countries including the creation and delivery of price lists.
  3. Manage promotions share and execute business unit promotion strategy (Price or Bundle pack) and integrate it holistically in the User journey.
  4. Gains and provides user-& market- insights in the organization.
  5. Launch management.
  6. Optimization of product mix (standard, campaigns, promotion) in country.
  7. Management of the lifecycle of channel / customer exclusive products.
  8. Logistics Planning of portfolio, launches and promotions in collaboration with distribution managers.
  9. Plan and execute local campaigns and activations on the applicable offline and online Touch Points with the regional Touch Point responsible.
  10. Contribute to the development of promotions in collaboration with the responsible Touch Point manager.
  11. Gain and provide user and market insights.
  12. Proofreading and local adaptations of marketing assets.
  13. Support local retailers with activation.
  14. Coordinate local agencies and external resources (if applicable).
Qualifications
  1. Very good Marketing know-how along all Ps.
  2. Functional expertise in local portfolio/ category management.
  3. High expertise in branding and good understanding of UX related to information and purchase decision of target group.
  4. High sales affinity and good understanding of the retail landscape.
  5. Understanding of the online and offline shopping landscapes.
  6. Operational experience in marketing.
  7. Passion in execution.
  8. Right communication skills to make topic understood in the broader context of Marketing, Sales and User journey management.
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