Senior Marketing Manager

3 days ago


Fatih, Istanbul, Turkey Iyzico Full time

iyzico

iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.

Through iyzico Buyer Protection, consumers' concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.

iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.

We are looking for an experienced, strategic, and growth-oriented Senior Marketing Manager to lead our marketing team. This role is essential for driving customer acquisition, engagement, and retention across all digital channels. As Senior Marketing Manager, you will be responsible for creating and executing strategies that fuel business growth and position our products effectively in the market. This position will focus heavily on digital marketing, growth marketing, and product marketing.

Main Responsibilities
  • Develop and lead the business vision by aligning product roadmaps with strategic goals and providing actionable market insights
  • Define growth metrics and deliver regular performance reports
  • Develop and support strategies for customer acquisition, retention, upselling, and cross-selling
  • Design and manage customer acquisition, retention, and conversion campaigns to drive revenue growth
  • Conduct competitive analysis and market research to inform decision-making and support business growth
  • Implement operational processes to ensure business efficiency, including establishing accountability structures and tracking key performance metrics for customer engagement
  • Leverage customer insights through data analysis and market research to inform CRM strategies
  • Ensure the CRM system supports a seamless engagement funnel and business growth
  • Develop and implement comprehensive digital marketing strategies aligned with the company's overall business objectives to drive customer acquisition and retention across multiple channels
  • Monitor, analyze, and report on the performance of all digital marketing activities
  • Lead the strategy and execution of SEO/SEM efforts to increase organic traffic and improve search engine rankings
  • Guide the creation and dissemination of high-quality, relevant, and engaging content across all digital platforms
  • Organize promotional events and lead segmentation, campaign planning, and execution across various channels
  • Drive creative problem-solving and innovative approaches to business challenges
  • Collaborate with cross-functional teams to ensure a holistic approach to growth and alignment with strategic objectives
  • Manage relationships with third-party agencies to support marketing and growth initiatives
  • Lead, mentor, and grow a high-performing marketing team across various functions
Requirements
  • University degree in Marketing, Business, or a related field
  • Marketing Professional with at least 12 years of experience especially in Growth, CRM, Campaign Management and Digital Marketing
  • Proven track record of developing and executing successful growth & digital strategies
  • Strong Business Acumen that thrives to create measurable business impact
  • Passionate about customer acquisition and creation of a strong brand presence across multiple channels
  • Ability to thrive in a fast-paced and collaborative environment
  • Excellent verbal and written English language skills
  • Strong communication, interpersonal and leadership skills
What We Offer
  • A culture of continuous development: conferences, and in-house events to stay up-to-date on current trends and technology. (Everyone's encouraged to get on the stage and share expertise with teammates and the community)
  • Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
  • Freedom under responsibility is our common mindset. That's how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
  • An iyzicoMate is assigned to help you with anything you may need on your onboarding
  • A detailed orientation program designed for you to fully grasp the iyzico culture
  • Meal & Internet Allowance
  • Transportation Allowance
  • A gift voucher to meet tech needs and ergonomic workspace at home
  • Macbook (and monitor if needed)
  • Employee support program: free psychological counseling, legal advice, financial advice etc.
  • Private health insurance
  • 1-day birthday leave
#J-18808-Ljbffr

  • Fatih, Istanbul, Turkey Matar Project Marketing Full time

    Company DescriptionMatar Project Marketing specializes in sales and marketing for residential, office, hotel, and commercial real estate projects worldwide.Role DescriptionThis is a full-time on-site role for a Senior Sales Executive located in Istanbul. The Senior Sales Executive will be responsible for driving sales of various real estate projects,...


  • Fatih, Istanbul, Turkey Matar Project Marketing Full time

    We are seeking a highly motivated and results-driven Senior Sales Executive to join our team in Istanbul. As a key player in driving sales of various real estate projects, you will be responsible for managing client relationships, developing sales strategies, and achieving sales targets through effective communication and negotiation.The ideal candidate will...


  • Fatih, Istanbul, Turkey Hugent Hizmet ve Danışmanlık Ltd. Şti Full time

    Minimum Requirements:University degree (Business Management, Marketing or Economics are preferable);10+ years of experience in brand management and marketing management;Successful experience in communication and product development within the Retail sector;High level of self-organization, independence and proactiveness;Handling complexity and...


  • Fatih, Istanbul, Turkey Kitchen Labs Full time

    The RoleWe need a terrific Senior Marketing Manager to not only help us lead our marketing operations, but also to act as a Jack of all Trades, i.e., help our CEO build the company from scratchIf you join us, you will be doing the following:Develop Marketing Strategy: We are just getting started, so first, we'll need to define our marketing strategy, i.e.,...


  • Fatih, Istanbul, Turkey Yvesrocher Full time

    Yves Rocher Türkiye is looking for a talented Senior Category Marketing Specialist to join our team.About the Job:Senior Category Marketing SpecialistThe ideal candidate will have a strong background in category marketing and development, with a minimum of 5 years experience in cosmetic.Key Responsibilities:Product Development: Provide product launch...


  • Fatih, Istanbul, Turkey Tampa Gardens Senior Living Full time

    We are looking for a highly skilled and experienced Senior Associate Lawyer to join our team at Tampa Gardens Senior Living. As a senior member of our legal department, you will provide expert advice on complex banking and finance matters.The successful candidate will have a deep understanding of refinancing, project financing, and general banking/lending....


  • Fatih, Istanbul, Turkey Schneider Electric Full time

    Schneider Electric is committed to empowering its customers to make the most of their energy resources. As a Senior Channel Marketing Manager, you will play a pivotal role in driving the company's growth and expansion within the TRCAP cluster by developing and executing innovative marketing strategies.Your responsibilities will include designing and...


  • Fatih, Istanbul, Turkey Matar Project Marketing Full time

    At Matar Project Marketing, we are seeking a highly motivated Senior Sales Executive to join our team in Istanbul. As a key player in driving sales of various real estate projects, you will be responsible for managing client relationships, developing sales strategies, and achieving sales targets through effective communication and negotiation.The ideal...

  • Marketing Manager

    2 weeks ago


    Fatih, Istanbul, Turkey Gizli Full time

    Minimum RequirementsGraduated from relevant undergraduate departments of universities,Minimum 10 years of experience in the field of marketing,Strong leadership skills with the ability to manage and lead teams effectively,Analytical mindset with a strong ability to think strategically,Creative mindset with strong communication skills.JOB...

  • Marketing Manager

    1 week ago


    Fatih, Istanbul, Turkey Yandex Full time

    We are looking for a skilled marketing specialist to execute and adapt marketing initiatives for the Turkish market. In this role, you will focus on launching and managing local campaigns, ensuring they resonate with the audience and deliver strong results.ResponsibilitiesWork with marketing HQ team to map out the tasks needed to implement our...

  • Senior Manager

    1 week ago


    Fatih, Istanbul, Turkey Odeabank Full time

    Senior Manager (Group Manager)– Balance Sheet Management - ALM (Fixed Income Lead)Senior Manager (Group Manager)– Balance Sheet Management - ALM (Fixed Income Lead)As Turkey's leading phygital bank, we integrate digital innovation with a strong physical presence to deliver a best-in-class banking experience. We are seeking a Senior Manager to lead our...


  • Fatih, Istanbul, Turkey Rainmaker Consultancy Full time

    We are looking for an exceptional Senior Digital Marketing Executive to join our team at Rainmaker Consultancy. As a key member of our digital marketing strategy team, you will be responsible for developing and implementing effective performance marketing strategies that drive business growth and customer engagement.About the JobThis senior role requires a...


  • Fatih, Istanbul, Turkey AloTech Full time

    At AloTech/Call Center Studio, we do not see ourselves as just producing the best cloud-native call center software there is. We are in the business of freeing call center workers from cubicles. We turn complicated into simple. We pride ourselves on delivering the best service there is to our customers. We are now looking to expand our team to serve and...


  • Fatih, Istanbul, Turkey DigiFist Full time

    Senior Performance Marketeer (E-commerce Growth Expert)We are on the hunt for a Senior Performance Marketeer who lives and breathes data-driven growth, creative excellence, and strategic scaling. This isn't just another media buying role—we need someone who can take a brand from zero to millions, scale existing brands beyond the €10M mark, and optimize...


  • Fatih, Istanbul, Turkey Barilla Full time

    We're seeking a highly skilled Senior Marketing Assistant to join our team at Barilla. As a global leader in the food industry, we're committed to creating a more inclusive and equitable workplace. This role offers a unique opportunity to contribute to our success story.About the Role:Support brand managers in their day-to-day activities, ensuring...


  • Fatih, Istanbul, Turkey Yvesrocher Full time

    Job OverviewWe are seeking a skilled Senior Category Marketing Specialist to join our team at Yves Rocher Türkiye.This role reports to the Category Marketing Manager and is responsible for providing product launch processes and product lifecycle management, including stock management, label, product information, basic strategy, visual brief, etc.

  • Marketing Manager

    2 hours ago


    Fatih, Istanbul, Turkey Memorial Healthcare Group Full time

    Memorial Healthcare Group values your trust in the field of medical services, offering the expertise and the know-how of its specialized healthcare professionals, highly engaged staff, patient-oriented service, quality policy, diagnosis-treatment units equipped with cutting-edge technology, modern settings and comfortable patient rooms.Established in 2000,...


  • Fatih, Istanbul, Turkey clickzone - Growth Marketing Agency Full time

    Clickzone is a data-driven growth marketing agency that specializes in driving measurable results for businesses. They offer a comprehensive suite of services, including performance marketing, SEO, growth marketing, and data analytics. By leveraging advanced data analysis and tailored strategies, Clickzone helps businesses achieve their goals and foster...


  • Fatih, Istanbul, Turkey Peak Full time

    At Peak, we are reaching hundreds of millions of users with our products. Marketing Team is at the core of developing and implementing marketing strategies in order to create impact and reach even more users.We are seeking a highly motivated and analytical Senior Marketing Specialist to join our dynamic team at Peak. As a Senior Marketing Specialist, you...


  • Fatih, Istanbul, Turkey Bilgili Holding Full time

    Currently seeking a Marketing & Communications Manager position for our Istanbul based Company.Main Responsibilities:Management of contracts & follow-up related processes about sponsorship is the main role and the priority.Drive revenue growth through strategic partnerships and sponsorships.Support the Marketing Director in innovation and the search for new...