
Product Marketing Specialist
2 days ago
**Role Overview:**
Hugent Hizmet ve Danışmanlık Ltd. Şti is seeking an experienced Senior Marketing Manager to lead our marketing efforts and drive business growth.
About the Role:
The successful candidate will be responsible for developing and implementing effective marketing plans to increase market share and brand awareness.
Main Responsibilities:
- Marketing Strategy: Develop and implement effective marketing plans to increase market share and brand awareness;
- Campaign Execution: Work closely with countries to gather learnings and provide best practices for other countries;
- Brand Performance: Monitor brand performance and recommend specific initiatives;
- Financial Management: Able to work with financials and carry out budgeting, financial analysis, and reporting;
- Marketing Planning: Prepare the marketing plan, annual budget, and communication/media plan for the brand;
- Product Launches: Manage and organize product launches;
- Campaign Implementation: Conceptualize strategic initiatives and implement details of a campaign;
- Consumer Insights: Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, and by conducting consumer research;
- Stakeholder Collaboration: Collaborate effectively with external and internal stakeholders to achieve business targets;
- Communication Development: Develop communication strategies and creates communication assets, information materials, and product presentations for different internal and external partners;
- Budget Management: Manage Category, Brands P&L, and marketing budget effectively;
- Consumer Understanding: Deep understanding of consumer needs and insights, initiating recommendations to improve market brand positions, including portfolio, price positioning, advertising, and promotional activities.
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