Product Marketing Specialist

2 days ago


Fatih, Istanbul, Turkey Hugent Hizmet ve Danışmanlık Ltd. Şti Full time

**Role Overview:**

Hugent Hizmet ve Danışmanlık Ltd. Şti is seeking an experienced Senior Marketing Manager to lead our marketing efforts and drive business growth.

About the Role:

The successful candidate will be responsible for developing and implementing effective marketing plans to increase market share and brand awareness.

Main Responsibilities:

  • Marketing Strategy: Develop and implement effective marketing plans to increase market share and brand awareness;
  • Campaign Execution: Work closely with countries to gather learnings and provide best practices for other countries;
  • Brand Performance: Monitor brand performance and recommend specific initiatives;
  • Financial Management: Able to work with financials and carry out budgeting, financial analysis, and reporting;
  • Marketing Planning: Prepare the marketing plan, annual budget, and communication/media plan for the brand;
  • Product Launches: Manage and organize product launches;
  • Campaign Implementation: Conceptualize strategic initiatives and implement details of a campaign;
  • Consumer Insights: Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, and by conducting consumer research;
  • Stakeholder Collaboration: Collaborate effectively with external and internal stakeholders to achieve business targets;
  • Communication Development: Develop communication strategies and creates communication assets, information materials, and product presentations for different internal and external partners;
  • Budget Management: Manage Category, Brands P&L, and marketing budget effectively;
  • Consumer Understanding: Deep understanding of consumer needs and insights, initiating recommendations to improve market brand positions, including portfolio, price positioning, advertising, and promotional activities.


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