Product Marketing Specialist

1 day ago


Fatih, Istanbul, Turkey ABB Schweiz AG Full time
Product Marketing Specialist (Switchgear)At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to

Product Marketing Director

Your role and responsibilities
  1. Implementing the local go-to–market product marketing strategy and all marketing activities.
  2. Supporting sales organization in driving sales and services of respective products, providing relevant materials to them.
  3. Defining appropriate forecasts and preparing business/marketing plans focused on business development for Medium Voltage Air / Gas Insulated Primary / Secondary Switchgears, DC Traction Power Supply Products & Solutions.
  4. Evaluating and sharing customer research, market conditions and studies of other companies.
  5. Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for the sales team.
Qualifications for the role
  • An Electrical or Electrical & Electronics bachelor's degree.
  • Minimum 5 years of experience in similar field, working as sales/business development/tendering/product management engineer with Medium Voltage Switchgear Products and Solutions.
  • Demonstrated experience working with enterprise resource planning and standard operating procedures.
  • A collaborative, solution-focused approach and strong written and spoken communication skills.
  • Turkish knowledge is a must.
  • Good level of English.
  • No obstacle for domestic and international travel.
More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

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