
Product Marketing Strategist
1 day ago
About The Opportunity
We are seeking a creative and driven Product Marketing Specialist to help define and execute product marketing strategies for our food and grocery delivery brands globally. In this role, you will collaborate with cross-functional teams, including Product, Marketing, & Commercial to ensure our app product and marketing campaigns meet the needs of your target markets.
- Product marketing operations: Execute voucher campaigns & banners and optimise the app UX for customers to drive the customer lifecycle & order growth.
- Product GTM: Develop and execute go-to-market strategies for new product launches and existing product campaigns across 18 markets.
- Project management: Partner with Product and both regional/local marketing teams to implement and launch projects, focusing on testing, launch and regular operations especially for marketing-owned app touchpoints.
- Marketing & product optimisation: Analyze product and marketing performance metrics and adjust strategies to optimise for growth.
- App UX audits: Review the frontend UX for all our pandora apps to identify inconsistencies and opportunities for improvement.
What you need to be successful
- 4+ years of Product or Product Marketing experience in growth marketing, product marketing or marketing operations in an online-first business.
- Bachelor's degree in engineering, statistics, business administration, economics, or related fields.
- Good understanding of marketing processes and campaigns, with experience in marketing operations or product deployment.
- Excellent communication and writing skills and ability to work in a fast-paced, collaborative environment.
- Creative thinker with a passion for technology and innovation.
- An excellent command of written and spoken English.
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