Product Marketing Strategist

1 day ago


Fatih, Istanbul, Turkey Yemeksepeti Full time
Job Description

About The Opportunity
We are seeking a creative and driven Product Marketing Specialist to help define and execute product marketing strategies for our food and grocery delivery brands globally. In this role, you will collaborate with cross-functional teams, including Product, Marketing, & Commercial to ensure our app product and marketing campaigns meet the needs of your target markets.

  • Product marketing operations: Execute voucher campaigns & banners and optimise the app UX for customers to drive the customer lifecycle & order growth.
  • Product GTM: Develop and execute go-to-market strategies for new product launches and existing product campaigns across 18 markets.
  • Project management: Partner with Product and both regional/local marketing teams to implement and launch projects, focusing on testing, launch and regular operations especially for marketing-owned app touchpoints.
  • Marketing & product optimisation: Analyze product and marketing performance metrics and adjust strategies to optimise for growth.
  • App UX audits: Review the frontend UX for all our pandora apps to identify inconsistencies and opportunities for improvement.

What you need to be successful

  • 4+ years of Product or Product Marketing experience in growth marketing, product marketing or marketing operations in an online-first business.
  • Bachelor's degree in engineering, statistics, business administration, economics, or related fields.
  • Good understanding of marketing processes and campaigns, with experience in marketing operations or product deployment.
  • Excellent communication and writing skills and ability to work in a fast-paced, collaborative environment.
  • Creative thinker with a passion for technology and innovation.
  • An excellent command of written and spoken English.

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