Marketing Data Strategist

20 hours ago


Fatih, Istanbul, Turkey DenizBank Full time
Job Description

We are seeking a highly skilled Marketing Data Strategist to join our team. As a key member of our data analytics department, you will be responsible for identifying business opportunities and drawbacks by analyzing large sets of internal and external data.

You will conduct customer, product, and channel segmentation studies to increase profitability and decrease risk without compromising customer loyalty. Additionally, you will assist business units in designing marketing campaigns and measuring campaign effectiveness.

Your role will involve defining key performance metrics and designing actionable reports to be automated by BI/Reporting teams. You will also analyze raw data to generate new variables for IT datamart projects.

This is an exciting opportunity for someone with a passion for data-driven decision making and a desire to drive business growth through insightful analysis.



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