Product Marketing Specialist

3 days ago


Fatih, Istanbul, Turkey Rollic Full time

Rollic is an Istanbul-based game developer and publisher.

Founded in 2019 and acquired in October 2020 by Zynga, who joined the Take-Two roof as of May 2022.

Rollic has over 2.8 billion downloads across its diverse portfolio of games and, thanks to an intensive development process utilizing a massive test pipeline, has a steady cadence of globally hit titles such as Color Block Jam, Twisted Tangle, Power Slap, Seat Away, Screw Jam, Tangle Master 3D, High Heels, and Fill the Fridge, all of which have gained millions of downloads worldwide within a few months after their release.

Discover our perks and benefits:

  • Competitive salary to help you reach your highest potential
  • Stock allowance: Become a Take-Two Shareholder
  • Meal compensation
  • Relocation support to Istanbul
  • State-of-the-art equipment in your welcome package
  • Gaming room & lounge area to relax and recharge
  • A pet-friendly office where your furry friends are welcome
  • Gym area in the Rollic office
  • Private health insurance
  • A chance to take responsibility and improve your skills continuously.

We are looking for a Product Marketing Specialist;

Responsibilities

  • Manage and execute data-driven product marketing strategies for Rollic's top and IP-based games, focusing on the US market and ensuring alignment with brand guidelines, product roadmaps, and partner expectations.
  • Work closely with licensors to craft marketing campaigns that resonate with the target audience and maximize the potential of the IP.
  • Collaborate closely with internal teams and external partners to execute co-marketing strategies that enhance the visibility and success of Rollic's games.
  • Act as a key liaison between internal Rollic teams, studios, and IP partners during the development of IP-based games to ensure partner expectations and brand guidelines are met.
  • Manage the day-to-day relationships with Zynga teams.
  • Lead collaborations with influencers and talents across various platforms and through agencies to drive awareness and engagement for Rollic's games.
  • Develop innovative campaigns, negotiate partnerships, and manage talent to create impactful, trend-setting content.
  • Partner with product, creative, and growth teams to optimize marketing strategies.
  • Stay attuned to competitor activities and cultural trends, providing valuable insights to inform and inspire the team.
  • Integrate a "test-measure-learn" approach into all campaign strategies, ensuring every activation is tied to clear, measurable outcomes and actionable insights.

Job Requirements

  • Proven experience in brand marketing with a track record of successful, commercially impactful campaigns.
  • Bachelor's Degree or equivalent in Business or related field.
  • 3+ years in mobile, product, or brand marketing.
  • Data-driven marketer with the ability to turn insights into strategies.
  • Experience managing cross-functional teams.
  • Expertise in integrated marketing across paid, owned, and organic channels.
  • Proven success in leading large-scale global campaigns, including ATL and TV productions.
  • Strong project management skills with excellent attention to detail.
  • Experience with influencer marketing.
  • Excellent communication skills and comfortable presenting work.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Project Management

Industries

Computer Games

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