Product Marketing Specialist

1 day ago


Fatih, Istanbul, Turkey Global IT International Full time

Direct message the job poster from Global IT International

Founded in 2006, Global IT (a google partner) has been profitable in each year of its existence. Global IT has transitioned many large corporations to Google Cloud. Our teams are certified in administration, deployment, development, support and customer success management.

…Weoll was founded in 2021 to transform corporate communications and workflows with innovative digital applications. Since then, we have served over 30,000 users and completed over 100 projects.

Our journey began with meeting the need for a powerful internal communications platform and developed a comprehensive system that integrates business processes. Over the years, we have continuously improved our interface and increased our mobile capabilities to meet the changing needs of our customers.

When we said "It's time to grow," we meant it, and we haven't stopped growing since then

We take care of our people as well as our business results by growing in Turkey & UAE & UK. So if you want to be part of our team, join us early in a success adventure as we bring a high level technologies process together. This is a rare opportunity to make a genuine impact with a rapidly growing company.

Description:

At Global IT, we are seeking an experienced Product Marketing Specialist to drive the positioning, messaging, and go-to-market strategies for our products, particularly Weoll.

The ideal candidate has a strong understanding of SaaS and digital transformation. This role will be heavily focused on both Google Cloud and Weoll products, working closely with sales, product, and marketing teams to enhance market penetration and brand awareness.

What we expect from you:

  • Develop and execute product marketing strategies for Weoll and other digital solutions.
  • Conduct market research to understand customer needs, competitive positioning, and industry trends.
  • Create compelling messaging and positioning that differentiates our offerings in the market.
  • Collaborate with sales teams in Dubai to support lead generation, sales enablement, and customer engagement.
  • Plan and execute go-to-market strategies, including campaigns, content marketing, and events.
  • Develop and optimize marketing materials such as presentations, whitepapers, and case studies.
  • Work with cross-functional teams to ensure product launches and updates are effectively communicated.
  • Utilize data-driven insights to track campaign performance and optimize marketing strategies.

What we are looking for:

  • 5+ years of experience in product marketing, preferably within a SaaS or technology-driven company.
  • Strong knowledge of B2B marketing strategies, digital transformation, and employee experience solutions.
  • Experience working in global markets, particularly in Dubai and the UAE.
  • Excellent communication and storytelling skills in English.
  • Proficiency in marketing automation, CRM platforms, and analytics tools.
  • Ability to work cross-functionally with product, sales, and design teams.
  • Strong analytical mindset, with experience in data-driven decision-making.

If you are passionate about product marketing and eager to make an impact in a global tech company, we would love to hear from you

Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Business Development

Industries

IT Services and IT Consulting

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