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Category Growth Manager

3 weeks ago


Fatih, Istanbul, Turkey adidas Full time

Job Description:

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  • In this role, you will be responsible for driving category growth in the Turkey market through effective category management practices.

Responsibilities:

  • Work collaboratively with global and hub teams to develop and execute local category plans that align with global strategies.
  • Develop and maintain a deep understanding of local consumer needs, market trends, and distribution channels to inform GTM strategies.
  • Leverage analytical skills and knowledge to deliver actionable insights and recommendations to stakeholders.
  • Collaborate with internal teams to ensure seamless execution of brand calendars and drive end-to-end category management processes.
  • Drive cross-functional marketing execution to achieve business objectives.
  • Analyze and report on key performance indicators (KPIs) to measure category performance and inform business decisions.
  • Develop and maintain relationships with internal stakeholders, including Supply Chain, Channel Leads, Brand Activation, and Omni Channel.
  • Stay up-to-date with industry trends and fashion/sports-related developments to remain competitive.