Innovation and Strategy Specialist

2 days ago


Fatih, Istanbul, Turkey BAL Full time

At BAL, we believe in the power of innovative thinking and creative problem-solving.

We are looking for a talented Junior Strategist to join our team and contribute to the development of bold brand strategies and campaigns.

About the Role

This role will involve working closely with our design, art direction, and account management teams to ensure that our brand strategies are consistently executed across all touchpoints.

Key Responsibilities:

  • Translate consumer insights into actionable brand strategies that drive results.
  • Develop and present brand narratives and campaign frameworks that align with brand purpose and audience needs.
  • Collaborate closely with designers, art directors, and account teams to ensure strategic consistency across all brand touchpoints.
  • Identify innovation opportunities and develop strategies to leverage them.
  • Challenge the status quo and bring fresh perspectives to every project.

Requirements:

  • 2-4 years of experience in a strategy role within a creative, digital, or advertising agency.
  • Strong ability to analyze business, cultural, and consumer trends and turn them into actionable strategies.
  • Experience in developing brand positioning, campaign, and content strategies across multiple industries.
  • Digital-first mindset with understanding of social media, content, and emerging media platforms.
  • Interest in technology, AI, and innovation.
  • Strong presentation and storytelling skills.
  • Ability to think critically, collaborate effectively, and push creative boundaries.
  • Strong written and spoken English skills.


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