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Marketing Automation Expert

2 weeks ago

Fatih, Istanbul, Turkey Merck Full time

Merging technology and innovation is the core of Merck's DNA. As a Digital Customer Experience Specialist, you'll be part of a forward-thinking team striving to revolutionize customer interactions.

Your primary responsibility will be supporting brand teams with digital campaign management, optimizing resource allocation across various channels.

  • Omnichannel campaigns demand a structured approach to planning, monitoring, and optimization to yield maximum impact.
  • Avoiding ineffective digital executions requires continuous assessment and adaptation to emerging trends.
  • You'll work closely with cross-functional teams to identify opportunities and develop tailored solutions.
  • Creating engaging content that highlights our brand values is essential for establishing strong connections with our audience.
  • Maintaining strict adherence to ethical standards ensures the highest level of trust within our organization.

Essential Requirements:

  • Excellent verbal and written communication skills in English and Turkish.
  • Previous experience with marketing automation tools like Salesforce Marketing Cloud (SFMC) is a significant asset.
  • Familiarity with Google Analytics 360 & CMS systems (Wordpress VIP) would be advantageous.
  • Excellent analytical skills to analyze campaign efficiency and effectiveness.
  • High-level proficiency in MS Office (Excel, Word, PowerPoint) is required.