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Senior Marketing Automation Specialist

2 weeks ago

Fatih, Istanbul, Turkey Merck Gruppe - MSD Sharp & Dohme Full time

Merck Gruppe - MSD Sharp & Dohme is seeking a talented individual to fill the role of Senior Omnichannel Specialist.

About the Company

Our company is committed to enhancing customer engagement through the integration of various communication and marketing channels.

Main Responsibilities
  • Responsible for the concept/design, execution and the performance tracking & measurement of omnichannel customer campaigns and customer journeys.
  • Lead process optimization efforts related to digital channel promotion capabilities (i.e. email, web portal & webcasts, banners, etc.), including technology changes.
  • Responsible for in-house digital content creation.
  • Plays the role of a consultant to internal stakeholders and works closely with marketing & sales, medical, IT and other functions.
Requirements
  • Excellent command of English and Turkish, both written and spoken.
  • 5+ years of experience in digital marketing, and omnichannel strategy (Pharma experience is a plus).
  • Experience with a marketing automation tool, especially Salesforce Marketing Cloud is an important advantage.
  • Preferably experienced on CMS systems (WordPress).
  • Preferably experienced on Google Analytics 360.