E-Commerce CRM Strategist

5 days ago


Fatih, Istanbul, Turkey Modanisa Full time

At Modanisa, we're dedicated to creating an exceptional customer journey across all touchpoints. We're looking for a skilled CRM Executive to drive customer retention and sales growth through data-driven strategies.

About the Job Description

This role involves developing and implementing CRM strategies across online and offline platforms, analyzing customer data to personalize communications, and collaborating with cross-functional teams. You'll oversee email, push, and SMS marketing campaigns, monitoring their success and adjusting strategies accordingly.

Main Responsibilities:
  1. Design and execute CRM strategies to improve customer engagement and retention.
  2. Use customer data to segment and personalize communications, targeting specific audiences.
  3. Work closely with marketing, sales, product, and customer service teams to ensure CRM strategies align with overall business objectives.
  4. Lead the execution of email, push, and SMS marketing campaigns, focusing on impact and timeliness.
Desirable Skills:
  • 5-7 years of CRM management experience in e-commerce or fashion retail.
  • Strong analytical skills with CRM software expertise and data analysis tools.
  • Experience with SQL and BigQuery for advanced data analysis.
  • Understanding of industry best practices and new CRM technologies.


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