Business Intelligence and Marketing Strategist

3 days ago


Fatih, Istanbul, Turkey Aktif Bank Full time

As a senior marketing analytics professional at Aktif Bank, you will play a critical role in driving business growth through data-driven marketing strategies.

Responsibilities include developing and implementing marketing analytics plans, collaborating with cross-functional teams to integrate marketing insights into business strategy, and evaluating the performance of marketing campaigns to provide regular reports to stakeholders.

Key Responsibilities:

  • Design and implement marketing analytics plans to inform strategic marketing decisions
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs)
  • Collaborate with cross-functional teams to integrate marketing insights into business strategy
  • Provide regular reports to stakeholders on marketing campaign performance

Requirements:

  • Bachelor's degree or Master's degree in Business Administration, Economics, or Engineering
  • 3-5 years of experience in digital marketing, preferably in the banking sector
  • Advanced knowledge in SPSS, SAS, SQL, and Excel
  • Strong problem-solving and analytical skills, with ability to interpret complex data sets

About Us:

  • Aktif Bank is a leading financial institution in Turkey, committed to delivering exceptional customer experiences through innovative products and services
  • We offer a dynamic work environment with opportunities for professional growth and development
  • A competitive salary and benefits package


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