
Business Intelligence and Marketing Strategist
3 days ago
As a senior marketing analytics professional at Aktif Bank, you will play a critical role in driving business growth through data-driven marketing strategies.
Responsibilities include developing and implementing marketing analytics plans, collaborating with cross-functional teams to integrate marketing insights into business strategy, and evaluating the performance of marketing campaigns to provide regular reports to stakeholders.
Key Responsibilities:
- Design and implement marketing analytics plans to inform strategic marketing decisions
- Develop and maintain dashboards and reports to track key performance indicators (KPIs)
- Collaborate with cross-functional teams to integrate marketing insights into business strategy
- Provide regular reports to stakeholders on marketing campaign performance
Requirements:
- Bachelor's degree or Master's degree in Business Administration, Economics, or Engineering
- 3-5 years of experience in digital marketing, preferably in the banking sector
- Advanced knowledge in SPSS, SAS, SQL, and Excel
- Strong problem-solving and analytical skills, with ability to interpret complex data sets
About Us:
- Aktif Bank is a leading financial institution in Turkey, committed to delivering exceptional customer experiences through innovative products and services
- We offer a dynamic work environment with opportunities for professional growth and development
- A competitive salary and benefits package
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