Executive Insight Director

1 day ago


Fatih, Istanbul, Turkey GroupM Türkiye Full time

We are seeking a skilled professional to lead our cultural insights, market research, and audience analysis efforts. As an Executive Insight Director at GroupM Türkiye, you will play a pivotal part in shaping client strategies with valuable information.

Key Responsibilities:
  • Conduct comprehensive research to identify trends and opportunities in the market.
  • Develop and execute market research projects, including data collection, analysis, and reporting.
  • Analyze and segment audiences to provide in-depth insights into their behaviors and preferences.
  • Deliver strategic reports and recommendations based on research findings.
  • Collaborate with cross-functional teams to integrate insights into client strategies.
Requirements:
  • Proven experience working in an insight role in a media agency or research agency.
  • Strong knowledge of quantitative research methodologies in media research or consumer behavior.
  • A deep understanding of consumer behavior and a drive to bring consumer behavior stories to life through work.
  • Minimum 3 years of experience in cultural insights, market research, and audience analysis.
  • Proficiency in research methodologies and tools.
  • Excellent analytical and critical thinking skills.
  • Strong communication and presentation abilities.
  • Fluent English language skills.


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